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Clipboard Marketing: How to Get More Customers the Easy Way
Posted by Melissa Galt.
I went to get my car washed last week and noticed a clipboard at the register with a stack of half sheets of 8.5×11 paper. It asked me simply to write down my name and email address so Sunshine Car Wash could email me discount coupons for free in March. This was a no-brainer decision. [...]
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How Content Syndication Adds Value To Your Business
Posted by Melissa Galt.
Guest Post by Dr. Rachna Jain Content syndication is the process of sharing your content across the internet, so that you are creating greater reach and influence along the web. Content syndication is a multiplicative process; where you share your content on a series of different sites, and those sites may republish to other sites, [...]
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How to Get Great Testimonials: The Proven Formula for Success
Posted by Melissa Galt.
You know the power of third party credibility. It’s the word-of-mouth marketing that keeps talking about your incredible value and brings you new customers on a regular basis. The engine that runs that marketing machine is testimonials. You can call it referrals or even goodwill, the reality is it is clients talking about how great [...]
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What You and Einstein Have in Common that Will Set You Apart
Posted by Melissa Galt.
All of us have obstacles to overcome. Some are smaller than others, but each of us has them. Every morning I am reminded of these obstacles by a dear friend who is fighting esophageal cancer. His caringbridge posts are often the first thing I read. Despite his obstacles, he is remarkably upbeat and a beacon [...]
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3 Mistakes to Avoid Being a Marketing Meathead
Posted by Melissa Galt.
I know sometimes my alliterative tendencies go to far, but I couldn’t resist this title. I couldn’t resist because I actually dated a guy a couple of years ago who repeatedly referred to himself as a meathead. Really? This was mismarketing to me. Mismarketing is exactly what it sounds like, you are missing the mark [...]
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5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
Posted by Melissa Galt.
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. So how can you ensure that you stay top of mind and claim the “mindshare” that will make a difference? [...]
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The Surefire Formula for Failure . . . Is This You?
Posted by Melissa Galt.
Do you remember the classic crooner Frank Sinatra? I ask only because in today’s high tech, warp speed world, classics come and go almost as quickly as a new trend or fad. Sinatra had, among his many hits, a song title “I Did It My Way.” And I realized the other day that has been [...]
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3 Must Haves for a Happy Customer Experience in Every Business
Posted by Melissa Galt.
With my recent extensive and intensive experience with Apple, I am more qualified than usual to share with you three BASICS you must have to create and sustain a happy customer experience. Face facts, it isn’t enough to sell your product or services, you have to ensure that your sale is satisfying and leaves your [...]
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Stop Stroking Your Ego, Start Growing Your Bottom Line
Posted by Melissa Galt.
This is slick. Maybe you’ve seen it before, but I hadn’t. Now we are being sent awards of complete irrelevance. I’m a professional speaker on social media, relationship marketing, and strategic business growth. I also speak on life design and success architecture. While I do coach and consult with business owners on marketing, customer service, [...]
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The Irrelevance of Social Media: Chasing Nothing
Posted by Melissa Galt.
A couple of week’s ago I got a long awaited invitation to pinterest. (Oh and if you’ve no clue what that is, it is a social media network devoted solely to sharing images, sans text.) I say long awaited because when I first discovered the site through creative colleagues, it informed me I needed an [...]
