Marketing Strategies: How to Win in Business (and Life) Without Really Trying
Posted by Melissa Galt
In just about any kind of business, you start first by telling your friends about it, asking them to spread the word. You reach out to fellow business owners and share the news of your launch. This is all called word-of-mouth. What you might not realize is that this is exactly what social marketing is [...]
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A Black Friday Rant: Turning Blue and Red . . .
Posted by Melissa Galt
This Thanksgiving I enjoyed a wonderful celebration with friends, BUT the son of these same friends had to leave the family celebration by five o’clock for a nap because he had to be on the road back to Atlanta by seven o’clock so he could be at his job at Best Buy by eleven o’clock [...]
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Touch My Senses, Get Your Sale: Retail Strategies for Success
Posted by Melissa Galt
Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not necessarily a better value, they did give a better experience. Here’s why . . . they touched all of my senses. You read [...]
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Marketing Strategies: Where Everybody Knows Your Name
Posted by Melissa Galt
What is the sweetest sound you can hear? Your name. That’s right, it’s personal and real and in today’s age of communication overload, used far too little. Think about it, you don’t often use someone’s name in a text message, almost never in a Tweet, only if you are tagging them in a Facebook update, [...]
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5 Rules of Marketing You Must Know Now
Posted by Melissa Galt
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and more. In this case, the marketing company that put this together did their level best NOT to sell anything! It was truly one of [...]
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What is the Difference Between Social and Personal?
Posted by Melissa Galt
What is the difference between social and personal seems to be one of the biggest questions newbies (and even some pros) are asking today. I still get that eye roll from audiences and prospects when they say “I don’t care what anyone else ate for breakfast and am not going to share what I had!” [...]
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5 Steps to Boost Your Business and Referrals
Posted by Melissa Galt
Melissa Galt, Prosper by Design, discusses how an incentive or a marketing gold nugget can work with your business model. Take a look at the five ideas to boost your business and referrals and see how many of them you can fit into your business quickly and easily.
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Home Office Interior Design: Making it Productive and Successful
Posted by Melissa Galt
The key to a productive and successful home office is organization and creating an interior that really works for you. Melissa Galt, Business and Life Success Expert, shares how analyzing the functions and tasks you perform in your home office helps you put together a winning space.
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The Handicap of Hiring Others to Do Your Social Media
Posted by Melissa Galt
While this sounds like a no-brainer idea to many small business owners and even big business owners, hiring someone else, like a marketing firm, to interact in social media for you isn’t necessarily a very good idea. The reality is that people do business with people. A brand is only as good as the people [...]
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5 Steps to Creating Winning Joint Venture Partnerships
Posted by Melissa Galt
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. The choice is yours. Prosper by Design, Melissa Galt teaches how to harness relationship building techniques and practices to catapult you to the top.
