Business is about creating an indelible sensory connection with your exclusive clients. They need to be able to see you, hear you, feel you, taste you, and smell you above and beyond the many competitors who do something like what you do, but not exactly what you do (no one can be an exact copy.)
Here are 5 SENSORY Reasons You Aren’t Getting Hired by Your Ideal Client….and How to Remedy Them
#1 They can’t see you above the competition because you haven’t been clear who you serve.
Define and identify, once and for all, your ideal client profile. Be willing to narrow your focus in order to stand out. When you serve an audience of “everyone who” or “anyone who” you are serving a poverty population not a profitable target market.
(Oh, and one more thing, your market is made up of people, so please don’t refer to them as your list or database, instead humanize them by referring to them as your community or tribe.)
#2 They can’t hear you above the competition because you aren’t sharing your core message, the message that they particularly will connect with.
Be willing to put a stake in the ground and declare your core values and your core message. Risk being controversial because it’s how you stand out. If you spout the same rhetoric as everyone else, you blend into the background.
Are you going to be a wallflower or will you take the lead in the conversation, connect with your authentic message and share your unique story. No one else can claim your story, it is a one-of-a-kind combination of your education, experience, expertise, history, hobbies, interests, and personality.
#3 They can’t feel you above the competition because you haven’t put your true heart into your business and you aren’t operating with real passion.
When you operate from a place of inherent enthusiasm and passion for your work, for your message, for your mission, people can feel it. You become magnetic in your excitement and your ideal clients will find you irresistible.
If instead, you are simply taking up space and playing small by following the flock, you are likely to end of a lamb chop. You’ve got to lead yourself with your passion before you lead others. When you aren’t lit up from the inside out about what you are offering, how can you expect clients to be interested in working with you?
#4 They can’t taste you above the competition because you aren’t consistently delivering morsels of your magnificence for them to consume and decide they want more.
So you jumped on social media and immediately found yourself overwhelmed. You get a blog post out every so often, your ezine is released on sporadic basis, you tweet once a week, Facebook a couple more times, and you don’t really understand how to use LinkedIn.
Random action gets random results, strategic action gets successful results. It’s a choice you are making. It is noisy in the market place, to stand out you need to provide consistent and persistent branded excellence including content that shares your message, your story, your strategies, and your value.
#5 They can’t smell you above the competition because you are committed to smelling like the flavor of the day, the scent of the month, and you haven’t uncovered your irresistible scent of attraction.
This is not a literal statement. It is about the fact that if you were to insert a competitors name on your website, in your signature file, on your LinkedIn profile, chances are good that your brand is generic enough that no one would notice.
It seems few professionals are willing to make their mark, claim their scent, and truly stand out these days. You are playing it safe and that is guaranteeing that you are overlooked, dismissed, and ultimately discounted. You deserve far better.
I’ve got a new brand mission coming your way.
Exclusive Clients, Extreme Income, Extraordinary Life
I designed it to envelope your senses, and show you how to specifically work with your exclusive clients.
Exclusive clients are those who are ready to work only with you. They want the mojo that only you have are willing to invest in themselves by investing in your services, programs, and talents to make the change they are looking for.
I want you to look twice, listen closely, feel deeply, savor the flavor, and inhale the aroma of passionate intuition to see into your greatness. I’m here to hold that space of transformation while you take the quantum leap to fully realize the magnificence in your mission, your message, and your magnetism.
Coming to your business soon…