Tag Archives: Branding
3 Mistakes to Avoid Being a Marketing Meathead
Posted by Melissa Galt.
I know sometimes my alliterative tendencies go to far, but I couldn’t resist this title. I couldn’t resist because I actually dated a guy a couple of years ago who repeatedly referred to himself as a meathead. Really? This was mismarketing to me. Mismarketing is exactly what it sounds like, you are missing the mark [...]
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Stop Stroking Your Ego, Start Growing Your Bottom Line
Posted by Melissa Galt.
This is slick. Maybe you’ve seen it before, but I hadn’t. Now we are being sent awards of complete irrelevance. I’m a professional speaker on social media, relationship marketing, and strategic business growth. I also speak on life design and success architecture. While I do coach and consult with business owners on marketing, customer service, [...]
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Marketing Success Strategies: Does Your Brand Matter?
Posted by Melissa Galt.
As I was standing in the grocery store the other day, searching for 9 volt batteries for an outdoor fan, I had a brand break through moment! I was originally scanning prices and reached for the Kroger brand, generic and unknown to me. Suddenly it hit me. This battery was going into the remote for [...]
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How to Stand in Your Strength to Succeed
Posted by Melissa Galt.
As I’ve been sharing the details of my friends and follower clean up, it’s been fascinating to get the support and feedback from my tribe. Generally everyone is not only for it, but inspired by it and motivated to take their own action. If you are or have, please feel free to comment on the [...]
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TOP 10 REASONS WHY YOU NEED A BLOG: Shortcuts to Profit with Ideal Clients
Posted by Melissa Galt.
From everything I’ve seen, the biggest hurdles to starting a blog for small business owners and solopreneurs is the fear of writing and the perceived technical aspects. Well, take it from this avowed NON-tech, there is no technical skill required. And you don’t have to be a writer, in fact you don’t have to write [...]
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Create Your Own Language for Powerful Results
Posted by Melissa Galt.
Have you noticed the number of “branded” systems, formulas, and blueprints in the marketplace? From Kevin Nation’s Big Ticket Blueprint to Adam Urbanski’s Attract Clients Like Crazy Marketing System, from Lisa Cherney’s Stand Out and Be Juicy to Ali Brown and her Shine Events and more, there is a name and a language for every [...]
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Success Strategies: Making Money by Being the Best
Posted by Melissa Galt.
I had an interesting response to my holiday ezine about no presents. My comment came from the heart, about making the season about more than buying gifts, and focusing on the people in our lives. In no way was it a commentary on the economy or a plea to stop buying retail and supporting retailers. [...]
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BUSINESS BUILDING BLOCKS: 3 Proven Ways to Turn PR into Prospects, Projects and Profits!
Posted by Melissa Galt.
Getting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is critical to have a plan for distributing your feature or article in a meaningful way both online and [...]
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Melissa is on the West Coast!
Posted by Melissa Galt.
Chairish the Future was a big success! I have to say having never attended a live auction before that was a blast! I knew just when to bid to drive up the pricing and at the same time when to bid so I’d win and I did. I’m the proud owner of three new chairs [...]
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How Color Sells: Got a Sweet Tooth, Steer Clear of Pink!
Posted by Melissa Galt.
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know [...]
