Tag Archives: Business Development
Stop Stroking Your Ego, Start Growing Your Bottom Line
Posted by Melissa Galt.
This is slick. Maybe you’ve seen it before, but I hadn’t. Now we are being sent awards of complete irrelevance. I’m a professional speaker on social media, relationship marketing, and strategic business growth. I also speak on life design and success architecture. While I do coach and consult with business owners on marketing, customer service, [...]
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The Irrelevance of Social Media: Chasing Nothing
Posted by Melissa Galt.
A couple of week’s ago I got a long awaited invitation to pinterest. (Oh and if you’ve no clue what that is, it is a social media network devoted solely to sharing images, sans text.) I say long awaited because when I first discovered the site through creative colleagues, it informed me I needed an [...]
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Marketing Strategies: How to Win in Business (and Life) Without Really Trying
Posted by Melissa Galt.
In just about any kind of business, you start first by telling your friends about it, asking them to spread the word. You reach out to fellow business owners and share the news of your launch. This is all called word-of-mouth. What you might not realize is that this is exactly what social marketing is [...]
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Touch My Senses, Get Your Sale: Retail Strategies for Success
Posted by Melissa Galt.
Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not necessarily a better value, they did give a better experience. Here’s why . . . they touched all of my senses. You read [...]
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Marketing Strategies: Where Everybody Knows Your Name
Posted by Melissa Galt.
What is the sweetest sound you can hear? Your name. That’s right, it’s personal and real and in today’s age of communication overload, used far too little. Think about it, you don’t often use someone’s name in a text message, almost never in a Tweet, only if you are tagging them in a Facebook update, [...]
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5 Rules of Marketing You Must Know Now
Posted by Melissa Galt.
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and more. In this case, the marketing company that put this together did their level best NOT to sell anything! It was truly one of [...]
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What is the Difference Between Social and Personal?
Posted by Melissa Galt.
What is the difference between social and personal seems to be one of the biggest questions newbies (and even some pros) are asking today. I still get that eye roll from audiences and prospects when they say “I don’t care what anyone else ate for breakfast and am not going to share what I had!” [...]
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The Handicap of Hiring Others to Do Your Social Media
Posted by Melissa Galt.
While this sounds like a no-brainer idea to many small business owners and even big business owners, hiring someone else, like a marketing firm, to interact in social media for you isn’t necessarily a very good idea. The reality is that people do business with people. A brand is only as good as the people [...]
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How to Get Out of Overwhelm and Back on Track: Move It Forward
Posted by Melissa Galt.
I did a survey to my community this week and have to say that I was blown away by the responses. And I want to let you know that I have faced (and still do on some days) the very same challenges that you laid out to me. One of the biggest that you mentioned [...]
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Profit By Design: 10 Surefire Steps to Creating YOUR Prosperous Economy
Posted by Melissa Galt.
Business owners and entrepreneurs have learned how to weather the storms; know the keys to capitalizing in a downturn; and get the secret to succeeding where others will fail. Are you ready to take your small business to the next level?
