Tag Archives: Marketing Strategies
Sneaky Inside Trick to Explode Your Sales When You Hate Selling
Posted by Melissa Galt.
One of the most serious ways you are selling yourself and your product or services short is by focusing on features and not benefits. What the heck do I mean? Well think about your client and put yourself in their shoes (by the way, if you can’t do this easily, you don’t know them well [...]
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Clipboard Marketing: How to Get More Customers the Easy Way
Posted by Melissa Galt.
I went to get my car washed last week and noticed a clipboard at the register with a stack of half sheets of 8.5×11 paper. It asked me simply to write down my name and email address so Sunshine Car Wash could email me discount coupons for free in March. This was a no-brainer decision. [...]
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How Content Syndication Adds Value To Your Business
Posted by Melissa Galt.
Guest Post by Dr. Rachna Jain Content syndication is the process of sharing your content across the internet, so that you are creating greater reach and influence along the web. Content syndication is a multiplicative process; where you share your content on a series of different sites, and those sites may republish to other sites, [...]
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How to Get Great Testimonials: The Proven Formula for Success
Posted by Melissa Galt.
You know the power of third party credibility. It’s the word-of-mouth marketing that keeps talking about your incredible value and brings you new customers on a regular basis. The engine that runs that marketing machine is testimonials. You can call it referrals or even goodwill, the reality is it is clients talking about how great [...]
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3 Mistakes to Avoid Being a Marketing Meathead
Posted by Melissa Galt.
I know sometimes my alliterative tendencies go to far, but I couldn’t resist this title. I couldn’t resist because I actually dated a guy a couple of years ago who repeatedly referred to himself as a meathead. Really? This was mismarketing to me. Mismarketing is exactly what it sounds like, you are missing the mark [...]
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5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
Posted by Melissa Galt.
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. So how can you ensure that you stay top of mind and claim the “mindshare” that will make a difference? [...]
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Stop Stroking Your Ego, Start Growing Your Bottom Line
Posted by Melissa Galt.
This is slick. Maybe you’ve seen it before, but I hadn’t. Now we are being sent awards of complete irrelevance. I’m a professional speaker on social media, relationship marketing, and strategic business growth. I also speak on life design and success architecture. While I do coach and consult with business owners on marketing, customer service, [...]
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The Irrelevance of Social Media: Chasing Nothing
Posted by Melissa Galt.
A couple of week’s ago I got a long awaited invitation to pinterest. (Oh and if you’ve no clue what that is, it is a social media network devoted solely to sharing images, sans text.) I say long awaited because when I first discovered the site through creative colleagues, it informed me I needed an [...]
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Marketing Strategies: How to Win in Business (and Life) Without Really Trying
Posted by Melissa Galt.
In just about any kind of business, you start first by telling your friends about it, asking them to spread the word. You reach out to fellow business owners and share the news of your launch. This is all called word-of-mouth. What you might not realize is that this is exactly what social marketing is [...]
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Touch My Senses, Get Your Sale: Retail Strategies for Success
Posted by Melissa Galt.
Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not necessarily a better value, they did give a better experience. Here’s why . . . they touched all of my senses. You read [...]
