Tag Archives: Marketing Strategies
Marketing Strategies: Where Everybody Knows Your Name
Posted by Melissa Galt.
What is the sweetest sound you can hear? Your name. That’s right, it’s personal and real and in today’s age of communication overload, used far too little. Think about it, you don’t often use someone’s name in a text message, almost never in a Tweet, only if you are tagging them in a Facebook update, [...]
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5 Rules of Marketing You Must Know Now
Posted by Melissa Galt.
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and more. In this case, the marketing company that put this together did their level best NOT to sell anything! It was truly one of [...]
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What is the Difference Between Social and Personal?
Posted by Melissa Galt.
What is the difference between social and personal seems to be one of the biggest questions newbies (and even some pros) are asking today. I still get that eye roll from audiences and prospects when they say “I don’t care what anyone else ate for breakfast and am not going to share what I had!” [...]
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The Handicap of Hiring Others to Do Your Social Media
Posted by Melissa Galt.
While this sounds like a no-brainer idea to many small business owners and even big business owners, hiring someone else, like a marketing firm, to interact in social media for you isn’t necessarily a very good idea. The reality is that people do business with people. A brand is only as good as the people [...]
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Stop the Email Madness and Sell More Now
Posted by Melissa Galt.
Recently I participated as an affiliate with a top drawer marketer who is known as the Queen of Sales Conversion. She is really, really good at sales techniques. But I got an eye opening email from a subscriber during this time that made me realize that even the best have something to learn. You see, [...]
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5 Simple Ways to Boost Your Business and Referrals
Posted by Melissa Galt.
Have you ever gotten an unexpected goody from a vendor or supplier? How about a special savings because you are a VIP customer? I know you’ve probably availed yourself of the benefits of credit card or frequent flyer points. Well what have you done like that in your own business? Oh, I get it, you [...]
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3 Must Haves for Success with Social Marketing
Posted by Melissa Galt.
Yes, this is still a big question for far too many people and, more importantly, far too many business owners and professionals. The answer is far simpler than you imagined, and it doesn’t involve being cloned, hiring a team of social media experts to do your Tweeting, Facebooking, and more for you, or being on [...]
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How to Build Profitable Relationships and Powerful Friends: It’s All in the Invitation
Posted by Melissa Galt.
Wahhhh, I admit it, I haven’t been on LinkedIn much this year so far. In fact, I haven’t been doing nearly as much social “networking” as I did the last two years. Maybe it’s because I’m doing more real time networking, or perhaps social media is truly in that state of flux, but whatever the [...]
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Marketing Success Strategies: Got a Business Bucket List?
Posted by Melissa Galt.
One of the surest ways to get a lot more done in your business and scale that ladder of success that much faster is to create a bucket list for your business. After all if you saw the movie, The Bucket List, years ago you know that the idea is to actually live all the [...]
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Marketing Success Strategies: Does Your Brand Matter?
Posted by Melissa Galt.
As I was standing in the grocery store the other day, searching for 9 volt batteries for an outdoor fan, I had a brand break through moment! I was originally scanning prices and reached for the Kroger brand, generic and unknown to me. Suddenly it hit me. This battery was going into the remote for [...]
