Tag Archives: Relationship Marketing
How to Turn Off the Wall into Off the Charts Success
Posted by Melissa Galt.
I bet you didn’t even know you could eat Spanish moss. Well I’m here to tell you can. I found out a few years ago when I went on a tour of the everglades and asked the guide what you could survive on if you got stranded. He said Spanish moss is entirely edible and [...]
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Social Media Savvy: Why I Dumped 50K Twitter Followers
Posted by Melissa Galt.
Never in the “IN” Crowd If you’ll indulge me, I’m going to share a bit of back story. Growing up I was NOT the popular kid in school. I was the straight A student with the only B being in PE, the non-social, non-party, super square. I sat in the front of the class because [...]
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Social Media Savvy: Are You Internet Famous But Can’t Make Ends Meet?
Posted by Melissa Galt.
In today’s age, visibility isn’t difficult to achieve, the question is “does it mean anything?” Be very careful about judging a person by their socialmedia presence, it can be deceiving. I’ve talked with hundreds of business owners online who, by appearances, are successful, productive, in demand and profitable. The reality is that they are barely [...]
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5 Hot Places to Find and Capture Your Ideal Clients Online
Posted by Melissa Galt.
I’ve noticed a big gap for many business owners, solopreneurs, home based ceos, coaches and creatives today. You know you need online marketing solutions, but you aren’t sure why you need them or even if your clients are looking online. First, your clients are looking online. Think of it this way, we no longer yellow [...]
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3 Surefire Shortcuts to Getting Ahead Online
Posted by Melissa Galt.
I had an uncomfortable experience in the last couple of weeks and bet you can relate. When you enjoy connecting others to their dreams and to those who can help them reach those dreams, like I do, you are easy to reach. I might not be able to spend a ton of time with all [...]
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5 Essentials for Making Profitable Connections in Social Networking
Posted by Melissa Galt.
There are 5 simple criteria I use for determining whether or not I will accept a friend request on Facebook, an follower on Twitter, or a connection on LinkedIN. I am sharing them here because accepting everyone isn’t a good policy, being discriminating is. Remember that ultimately these are people of a quality that you [...]
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Social Media Policies: Know the Rules to WIN at Social Media
Posted by Melissa Galt.
With the advent of social media has come the introduction of FTC rules and regulations on the right ways to handle it for your company. The rules are simple and allow a good deal of creativity in interpretation. But, they are rules and when broken can result in stiff penalties and heavy fines, the first [...]
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Marketing Strategies: Make It Wonder Filled to Make YOU Bread!
Posted by Melissa Galt.
This was part of the stunning genius that is Creativepreneur Mike Farrell at the recent High Point Market. He invited local high school students to create global landmarks in Wonder bread. Yes, you read that right! All of the pieces featured here are made of that wholesome goodness achieved by creating a pattern in foil [...]
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Marketing Strategies: Be Amazing for Best Results
Posted by Melissa Galt.
At the recent High Point Market there were some incredible examples of brilliance in marketing. Perhaps my favorite was Creative Director Mike Farrell’s “Amazed.” He compared out current times to that of Dorothy in the Land of Oz but instead made it the land of AHHHS! I’m sharing an excerpt here from the press release [...]
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Social Networking: How to Stay Safe & Be Secure Online
Posted by Melissa Galt.
I’ve realized lately that what is stopping or at least slowing down many women particularly, from climbing on the social networks and jumping aboard the social media bandwagon is fear of remaining secure. It is wise to note that anything you say online is permanent and forever out there in the universe. Essentially when you [...]
