Marketing Strategies

Harness the Power of Instagram to Build Your Brand, Part 1

As creatives, everything we do is about the visual and tactile components, which is why Instagram can serve us so well. And at this point, you’re only doing yourself a disservice if you are still … [Read more...] about Harness the Power of Instagram to Build Your Brand, Part 1

016: When and How to Fire a Client

The topic we will discuss in today’s episode might come as a bit of a surprise. When you are listening here with me, you are used to getting a heavy dose of strategic inspiration, motivation, and … [Read more...] about 016: When and How to Fire a Client

009: Taking Care of WHO Matters Most In Your Business

What are you doing for the whole of your body and soul? Think about it for a moment. If your first reaction is to say, “Oh, I don’t have time for that, I’m on a roll in my business and … [Read more...] about 009: Taking Care of WHO Matters Most In Your Business

008: How Being Cheap Is Killing Your Profits

It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will … [Read more...] about 008: How Being Cheap Is Killing Your Profits

How To Stop Hiding In Your Business and Get Hired

I define creativity as the space where art and science meet and make magic, and I want you to be a creator of that magic rather than hiding on the sidelines. But as creatives, we often find ourselves … [Read more...] about How To Stop Hiding In Your Business and Get Hired

What Consumers Want at Home in 2022

I'm not talking about trends, those are predictions and prognostications at the end of every year. We're into second quarter and this is what consumers want at home in 2022. It's proven, tested, and … [Read more...] about What Consumers Want at Home in 2022

Interior Design Lead Generation: 3 Sources

The fastest path to interior design lead generation is to connect with other businesses who already serve your ideal client but aren't competing with you. Instead of creating your own visibility and … [Read more...] about Interior Design Lead Generation: 3 Sources

5 Ways Frugality is Killing Your Design Profits

So you want to see an increase at your bottom line but (and it's a biggie) your frugality is killing your design profits. You're not willing to invest what is necessary in your interior design … [Read more...] about 5 Ways Frugality is Killing Your Design Profits