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Tough-love Business Coach. Marketing Magician. Inner Imposter Buster. Cocktail Connoisseur. And Queen Of Unpopular Opinions.
Think about your current client load and project pipeline. Are you satisfied and fulfilled by every decision that you’ve lined up at this moment? Or are you, like many creatives, worried about how you are going to manage all of the tasks and requests that you’ve agreed to while also jumping through hoops for a client’s every whim to get them on board with your vision?
Many of the designers that I work with have found themselves in the latter camp at some point in their creative endeavors. And you may feel this way too. As creatives, we often get ourselves involved in projects or agreements that do not necessarily align with our standard of business because we are solely chasing monetary profits or word-of-mouth advertisement, or because we just can’t say, “No.”
However, when you focus exclusively on your bank account, you starve the soul of your business. You actually wind up earning far less and becoming less satisfied and successful. So, this means that you will have to learn the power of saying “No” sometimes! You do not have to say “Yes” to every business proposition or client request if it does not align with the vision you have for your business. Being selective is key. But, getting there is the hard part!
In today’s episode, I will walk you through my best practices for legitimizing your business prospects through the power of selective discernment. In other words, I will key you into all the things you need to learn to say “No” to so that you can start saying “Yes” to higher satisfaction, a greater work-life balance, and more reliable and profitable project pipelines.
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