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In-House vs. Outsourced Marketing for Interior Design Firms: Pros and Cons
Running a design firm at $500K or $1M+ in revenue means you’ve already made dozens of important business decisions. Yet many designers have never stopped to calculate what their approach to marketing is really costing them. Most design firm owners either underestimate what in-house marketing actually costs when you account for your own time, or…
Digital Marketing vs. Everything Else: What Works for Interior Design Firm Owners Earning $300K – $2M+
You’re posting on Instagram. Maybe you’ve invested in SEO. Perhaps you’ve even experimented with paid ads. And yet your best clients still seem to come from referrals. If that’s frustrating, it’s also completely normal. After 25+ years in this industry, first as a designer and then coaching firm owners across the country, I’ve found that…
Why Your Interior Design Revenue Has Hit a Ceiling (And How to Break Through It)
You’re fully booked. The projects are coming in. Revenue looks respectable on paper. And yet you’re working harder than ever while wondering why your profit isn’t keeping pace. If that sounds familiar, you’re not alone. After 25+ years in this industry, first as a designer and then coaching firm owners across the country, I’ve found…
Bad Interior Design Marketing Advice: 7 Red Flags Costing You Affluent Clients
How to spot the poor guidance quietly draining your design firm, and what converts affluent clients. You’re posting. You’re emailing. Maybe you’re even running ads. You’re doing all the things. And yet your revenue isn’t growing. That gap between how hard you’re working and what’s landing in your bank account? It’s often the very first…
How to Make More Money in Interior Design
As an interior designer you got into business with a passion to change people’s lives through design, and now you want to know how to make more money in interior design. The design landscape has changed dramatically in the last decade. The advent of the internet, design centers opening to the public, online design, and…
What to Do When Your Client Is Not Responding to You
When your client is not responding to you it can be frustrating, and make you anxious and prone to bouts of overthinking. Design is your top priority; it’s your livelihood and your passion. And yet, it’s only one of a million priorities that your client has. Our clients lead busy lives and it’s important not…
7 Interior Design Marketing Strategies: Get More Leads
Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less time. #1 Create a Most Wanted Poster for Your Ideal Client (3 maximum) What you think about you bring about, and…
What is an Interior Design Business Coach & Why You Need One
You love design, that part’s easy. You can walk into a room and instantly see the possibilities. But when it comes to running the business side of things? That’s where it gets tricky. Suddenly, you’re not just designing… you’re trying to figure out how much to charge, trying to get new clients, and a hundred…
Interior Design Lead Generation: 3 Sources
The fastest path to interior design lead generation is to connect with other businesses who already serve your ideal client but aren’t competing with you. Instead of creating your own visibility and credibility, you can leverage theirs; this is the path to building Profit Partners. Here are three you’ll want to consider. #1 Interior Design…
5 Ways Frugality is Killing Your Design Profits
So you want to see an increase at your bottom line but (and it’s a biggie) your frugality is killing your design profits. You’re not willing to invest what is necessary in your interior design business to get better clients, bigger projects, and more rewarding work. That sucks. Here are 5 ways frugality is killing…
Marketing Luxury Design: Attracting Affluent Clients
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