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Marketing Luxury Design: Attracting Affluent Clients
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The Holiday Reconnect: How Interior Designers Fill Q1 in December
TL;DR Most interior designers send the card, feel good about having done something, then wait for January to produce work. January arrives, the inbox is quiet, and they decide holiday marketing doesn’t work. What truly happened is they created goodwill and never gave it anywhere to go. Episode four of the holiday marketing series. Three…
Holiday Networking for Interior Designers: Where to Show Up
TL;DR When I ask a design firm principal what they’re doing for marketing and the answer is industry mixers and showroom soirees, I have to break the news. Your colleagues are wonderful, and they’re never going to hire you. Episode Three of the holiday marketing series. The seven rooms worth your evening, four reliable ways…
Client Gifts for Interior Designers: What to Send and When
TL;DR A gift is marketing with a bow on it, and one of the highest return activities in your fourth quarter. I’ve watched a $60 gift generate a $90K referral, not because it was impressive, but because it was so specific the client told the story at a dinner party. Part 2 of the holiday…
Holiday Marketing for Interior Designers: Q4 Fills Your Q1
TL;DR Nobody is thinking about design over the holidays. That is the false belief, and it is faulty thinking in the most expensive way possible. Your ideal clients spend more time thinking about their homes in the last 6 to 10 weeks of the year than in any other stretch. They are home, hosting, comparing…
Scaling Your Interior Design Business Sustainably: Profit & Freedom
TL;DR Profit creates choices. Choices deliver freedom. That is the entire sixth pillar, and it is the reason the other 5 exist. The finale of the Scale Your Interior Design Practice Sustainably series. Why profit is an outcome rather than an activity, how to design it instead of discovering it in December, the 4 freedoms…
Scale Your Interior Design Practice: Build Your Pipeline
TL;DR You have positioned your value, designed your profit, documented your process, and built your team. None of it scales without a steady flow of the right projects, and word of mouth cannot deliver that. Pipeline is pillar 5 of the Profitable Studio Framework and episode 6 in the Scale Your Interior Design Practice Sustainably…
Scale Your Interior Design Practice: Build the Right Team
TL;DR Your interior design business can only grow as fast as you can. That is not a motivational line. It is a math problem. When every decision runs through you, your capacity is the capacity of the firm. Team building is Pillar 4 of the Profitable Design Studio Framework and Episode 5 in the Scale…
Interior Design Process: Build a Firm That Runs Without You
Key Takeaways ✓The three documents that win the project are your process document, your expectations document, and your discovery lifestyle questionnaire, all delivered before the agreement is signed. ✓Process is Pillar 3 of The Profitable Design Studio Framework™, and it delivers consistency, capacity, and confidence by moving your interior design process out of your head…
Interior Design Pricing to Scale Your Practice Profitably
TL;DR Discovered profit is whatever is left in the account in December. It arrives as a wow or an uh-oh, and it is usually the second. Scaling your design practice the right way means that your profit is decided in advance. You design it. Inside: why hourly penalizes mastery, how to price the transformation, and…
Interior Design Positioning: Know Your Value Before You Quote
TL;DR A prospect calls and asks what you charge. You answer with an hourly rate before you know what the project is or what it is worth to them. That is guessing with extra steps, and it drops you into a race to the bottom nobody wins. Positioning is the fix, and it is the…
