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Marketing Luxury Design: Attracting Affluent Clients
The Design Trade’s One-of-a-Kind Guide to Working with the Best
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Interior Design Pricing to Scale Your Practice Profitably
TL;DR Discovered profit is whatever is left in the account in December. It arrives as a wow or an uh-oh, and it is usually the second. Scaling your design practice the right way means that your profit is decided in advance. You design it. Inside: why hourly penalizes mastery, how to price the transformation, and…
Interior Design Positioning: Know Your Value Before You Quote
TL;DR A prospect calls and asks what you charge. You answer with an hourly rate before you know what the project is or what it is worth to them. That is guessing with extra steps, and it drops you into a race to the bottom nobody wins. Positioning is the fix, and it is the…
How to Scale Your Interior Design Business Without Scaling Your Exhaustion
No designer launches a practice with the goal of burnout, yet exhaustion is where so many land. The problem is rarely talent and never ambition. It is that the business was built around you, one reasonable yes at a time, until everything runs through you. Working harder does not create sustainable growth. Working differently does,…
5 Ways Tech Is Costing You Interior Design Clients
Technology should be doing two things in your practice. Making you faster behind the scenes and making you clearer in front of your client. Most designers have it backward. They under-use it where it would sell for them, and over-use it where it damages the relationship. The same firm loses clients both ways in the…
Interior Design Markups, Day Rates, and Flat Fees
Key takeaways ✔ Every purchase goes through your firm. When a client insists on purchasing, your contract hands them full responsibility for receiving, inspecting, damage, and returns. Internet sources get treated like any other source. Purchase order, receiver, procurement management fee. ✔ There is no industry standard markup. 15 to 20 percent is too low.…
From $70,000 in Debt to Six Figures and Debt-Free in 18 Months
I did not start my design business from a position of strength. I started it $70,000 upside down. No savings to fall back on. A cramped apartment, too many credit card bills, a whopper of a car payment, and jobless because I had been let go from Ethan Allen. (A quick aside: never argue with…
Steal Back 10 Hours Every Week: A Better Workflow for Interior Designers
Synopsis ✔ You cannot manage time. You can only manage your behaviors around time. ✔ Time-shrinking thoughts like “I’m so busy” and “I’ll never get it all done” become your reality, because you live into your expectations. ✔ Track every waking hour for one week in 15-minute increments. It will reveal your revenue rabbit holes…
The Interior Design Welcome Kit That Wins Clients
Here is the reframe that changes everything about your welcome kit. It is not a thank-you gift you hand over once the ink is dry. It is a marketing tool you use before your client has committed to anything. That one distinction is the whole game. When you deliver a welcome kit after they have…
The One Word That’s Sabotaging Your Interior Design Profits
Your talent is not what decides the size of your projects. Your words are. I have watched gifted designers undersell, under-charge, and talk themselves out of the very projects they most wanted and deserved. Not because of their portfolio. Not because of their process. Because of the vocabulary they carried into the room. I taught…
