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Marketing Luxury Design: Attracting Affluent Clients
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Scale Your Interior Design Practice: Build Your Pipeline
TL;DR You have positioned your value, designed your profit, documented your process, and built your team. None of it scales without a steady flow of the right projects, and word of mouth cannot deliver that. Pipeline is pillar 5 of the Profitable Studio Framework and episode 6 in the Scale Your Interior Design Practice Sustainably…
Scale Your Interior Design Practice: Build the Right Team
TL;DR Your interior design business can only grow as fast as you can. That is not a motivational line. It is a math problem. When every decision runs through you, your capacity is the capacity of the firm. Team building is Pillar 4 of the Profitable Design Studio Framework and Episode 5 in the Scale…
Interior Design Process: Build a Firm That Runs Without You
TL;DR You are not exhausted from designing. Design is what ignites you. You are exhausted from remembering, because your process lives in your head and nowhere else. Process is Pillar 3 of the Profitable Studio Framework, and it comes with a promise. Consistency creates confidence. Your client’s, your team’s, and your own. Systems deliver consistency,…
Interior Design Pricing to Scale Your Practice Profitably
TL;DR Discovered profit is whatever is left in the account in December. It arrives as a wow or an uh-oh, and it is usually the second. Scaling your design practice the right way means that your profit is decided in advance. You design it. Inside: why hourly penalizes mastery, how to price the transformation, and…
Interior Design Positioning: Know Your Value Before You Quote
TL;DR A prospect calls and asks what you charge. You answer with an hourly rate before you know what the project is or what it is worth to them. That is guessing with extra steps, and it drops you into a race to the bottom nobody wins. Positioning is the fix, and it is the…
How to Scale Your Interior Design Business Without Scaling Your Exhaustion
No designer launches a practice with the goal of burnout, yet exhaustion is where so many land. The problem is rarely talent and never ambition. It is that the business was built around you, one reasonable yes at a time, until everything runs through you. Working harder does not create sustainable growth. Working differently does,…
5 Ways Tech Is Costing You Interior Design Clients
Technology should be doing two things in your practice. Making you faster behind the scenes and making you clearer in front of your client. Most designers have it backward. They under-use it where it would sell for them, and over-use it where it damages the relationship. The same firm loses clients both ways in the…
Interior Design Markups, Day Rates, and Flat Fees
Key takeaways ✔ Every purchase goes through your firm. When a client insists on purchasing, your contract hands them full responsibility for receiving, inspecting, damage, and returns. Internet sources get treated like any other source. Purchase order, receiver, procurement management fee. ✔ There is no industry standard markup. 15 to 20 percent is too low.…
From $70,000 in Debt to Six Figures and Debt-Free in 18 Months
I did not start my design business from a position of strength. I started it $70,000 upside down. No savings to fall back on. A cramped apartment, too many credit card bills, a whopper of a car payment, and jobless because I had been let go from Ethan Allen. (A quick aside: never argue with…
