Coaching isn’t a magic solution. You don’t hire a coach and suddenly have a thriving business. That’s not how it works. Coaching is about taking action, implementing proven strategies, and making intentional shifts in both your business and mindset.
Are you willing to put in the work?
Are you ready to step outside your comfort zone?
If so, an interior design business coach can transform your business. If you’ve ever wondered what coaching really involves, what it isn’t, and whether it’s the right step for you, let’s take a closer look. The coaching shared here is my own, I cannot speak for other coaches in the industry or outside of it.
EPISODE HIGHLIGHTS
00:02 – “Coaching isn’t a magic fix—it requires action, effort, and implementation. Success doesn’t happen by osmosis.”
00:14 – “Your mindset is the foundation of your success. Whether you think you can or you can’t, you’re right. Shifting your mindset and committing to tracking progress will set you apart.”
00:28 – “Results stack over time. While some designers double their revenue in six months, the biggest and most sustainable transformations happen over 12–24 months.”
00:42 – “Accountability is a game-changer. Engaging in regular check-ins, tracking your wins, and staying committed to the process leads to faster, stronger growth.”
00:55 – “Your business can support your life instead of you sacrificing your life to your business. That’s why coaching includes a vision board and roadmap—so you design a business that aligns with your personal goals.”
What to Ask Yourself Before Investing in Interior Business Coaching
My coaching isn’t a one-size-fits-all solution. Your business, your goals, and your challenges are unique. We customize Design Business Freedom™ solutions and strategies to deliver on your vision and achieve your goals. The first step in coaching is understanding what you’re looking for.
1. What’s your goal with coaching? Are you looking for growth, more profitability, better work-life balance, or all of the above?
2. Are you willing to take action? A quality coach provides strategies and a clear path for you to implement them.
3. How many hours a week do you want to work? Be specific. “less” isn’t an answer—define what an ideal week looks like.
4. How much revenue do you want to bring in? Whether it’s $100K, $500K, or multiple 7-figures per year, you need to set a clear target.
5. How much profit do you want to make? And how much income do you want to take home?
6. How big a team do you want to have, and do you want them all to be full-time employees, a remote team of talent, or a mix of both to keep productivity high and overhead low?
7. Do you want to work from home, relocate to an outside office, or maintain a showroom or retail space with offices? You decide.
8. What does success look like beyond your business? You want your business to support the life you want, not consume it.
These aren’t just hypothetical questions. The more specific you are in your answers, the more effective coaching is.
Business Coaching Is Not a Magic Pill
Design Business Freedom™ Coaching is not passive, whether it’s my Inner Circle Success Group Coaching or Elite Private Coaching. If you think hiring a coach means business will magically improve by osmosis, that’s not how it works.
✔ It requires your effort. You need to put in the work, stay consistent, and commit to implementation.
✔ It involves your discomfort. Growth isn’t always easy, but breaking through challenges is where transformation happens.
✔ It takes your time. The best results rarely happen overnight. Often the biggest breakthroughs come 12–24 months into coaching.
Some designers see results quickly—like my clients who double or triple their revenue in six months— because they take the prescribed actions consistently and persistently. The designers who fully commit, implement consistently, and track their progress are the ones who see both immediate and sustainable success.
Mindset Is Everything
Success in coaching isn’t simply about business strategies—it’s about mindset.
✔ If you think you can, you’re right. If you think you can’t, you’re also right.
✔ Negative thoughts create roadblocks. Shifting your mindset from fixed to growth is essential to experience desired gains.
✔ Growth comes from taking action, even when results aren’t instant. Often incremental gains will stack on each to deliver one much larger result. And if you aren’t willing to stay on the path, you won’t experience the greater outcome.
Designers who commit to tracking their progress, adjusting as needed, and making small, consistent improvements outperform those who expect immediate results and give up too soon.
What Interior Design Business Coaching Includes
The right coaching program isn’t about more than working with you—it’s about strategically guiding you to success with proven systems, providing expert support, and rock-solid accountability.
Here’s what that looks like when working with me for Design Business Freedom™:
✔ Your Design Business Assessment: A deep dive into your business to identify gaps and create a roadmap for growth.
✔ Your Strategic Solutions: Tailored strategies for client attraction & capture, rate restructuring, team growth and development, freedom with smart systems, streamlined design delivery, and business growth with recognition.
✔ Your Proven Processes: Smart systems, scripts, templates, training, and tools to streamline operations and increase profitability.
✔ Your Expert Support: Access to experienced guidance so you’re never stuck.
✔ Your Rock Star Accountability: Weekly, monthly, and quarterly check-ins to keep you moving forward.
✔ Your Vetted Resources: A Golden Rolodex of trusted vendors, keeping you out of the Google rabbit hole and away from providers who overpromise and underdeliver.
The goal isn’t just to improve your business—it’s to help you build a profitable, sustainable, and fulfilling design career.
Beyond Business: Designing a Life You Love
Coaching isn’t just about revenue growth. It’s about creating a business that supports the lifestyle you want.
✔ Do you want more time for travel?
✔ Do you need to improve your work-life balance?
✔ Would a four-day workweek make a difference?
✔ Do you want to plan an exit strategy for the future?
This is why every designer I coach creates a vision board and roadmap—because a successful design business informs and inspires, serves and supports, and fuels and feeds the whole of your life. It does not swallow you whole or require you to sacrifice your life for it.
When travel is a priority, we plan for it. If you want more downtime, we make that happen. If you’re looking ahead to an exit strategy, we map out the steps. These aren’t afterthoughts; they’re part of your strategy from day one.
The Power of Accountability
One of the biggest benefits of coaching is accountability—and I take it seriously.
Every Friday, Designer on Fire accountability arrives by email. You’ll be invited to share your wins, areas where you want to delegate more, areas where you’re stuck, and what’s on your to-conquer list for the following week.
And I personally reply to every bullet point you send me. Whether it’s encouragement, a high-five, a resource, or a bite-sized strategy, you’ll hear directly from me.
Not everyone takes advantage of this. And I’ve noticed that the designers who consistently engage with accountability, track their progress, and lean into the process always move farther faster. If you want results, accountability is key.
Key Takeaways
If you’re serious about growth and ready to take action, coaching will accelerate your success. It starts with a confidential Design Business Assessment—a complimentary session where we’ll take a close look at your design practice; where you are and where you want to be. We’ll put together a plan to close the gap.
No pitch. No pressure. Lots of clarity and value.
If you’re ready to explore coaching, schedule your Design Business Assessment here.
