Mistake #1: Lack of Focus (BSOS)
You are a seminar junky, and if not seminars, then teleseminars and online learning. You follow each and every new opportunity that shows up. You have a growing library of business development books and tools, but lack the time to implement. You frequently feel overwhelmed and caught on a treadmill that doesn’t seem to be leading you any closer to success.
Mistake #2: Failure to Educate Instead of Sell
You do exactly what a client asks and no more. You don’t offer additional services as you took them at their word about what they planned to spend. You sell them what they need rather than educate them into what they deserve. You leave money on the table at every turn. The client is pleased but not raving as you refuse to teach them about the possibilities and the limitless value you can provide.
Mistake #3: Inability to Take Action
You may be driven by perfectionism. You won’t launch your website until it is perfect. (Let’s ignore the fact that you are already 5 years behind!) You are unable to write a blog post unless you have it properly and fully edited and reviewed (it is supposed to be a casual conversation.) You won’t call a client back because you don’t know what to say or how to charge (this is a true story!) You are frozen by a fear of not only failure but a fear of success. You can’t imagine it getting any worse, but you can’t really see it getting any better. You are in a state south of panic, you’ve entered the inertia zone.
Mistake #4: Waiting for the Economy to Change
You have adopted a wait and see approach to the current economic climate. You are certain that things will improve in time so it is best not to rock-the-boat or do anything significant but simply wade through the dry times. You are living on a blind hope, otherwise known as a wing and a prayer.
Mistake #5: Not Keeping Up with New Ways to Do Business
You learned all you need to know about business from school many moons ago or even just a few short years ago. You have all the answers and insist on doing business the way it has always been done. You are not open to new methods of marketing, new technology, or new ways to connect and don’t understand what all the excitement is about surrounding social media. You have built your business by word-of-mouth and will continue doing so, even though currently that has become a whisper instead of a shout.
Oh and now I suppose you want the solutions to these? (Big grin!) I will be sharing these in an upcoming teleseminar. You’ll just have to stay tuned to find out when! This is all about giving you the tools, the systems, and the shortcuts to your design success. REMEMBER, THIS IS ONE OF THE BEST TIMES TO BE IN DESIGN! People are cocooning like never before, unable to sell and move, they are turning to their homes for security and comfort. Homes that they had previously neglected or ignored are now front and center and need your professional expertise and guidance. Savvy buyers are in the market picking up bargains and will want to have them decorated.
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