BOOKS for interior designers
BOOKS for interior designers
BOOK BUNDLE
Marketing Luxury Design: Attracting Affluent Clients
Ready to attract the kind of clients who invest more, value your expertise, and allow you to fully showcase your talent? This guide shows you how, from identifying the luxury clientele you most want, to knowing exactly where to meet them and how to connect. Master both the art and science of marketing luxury design, with real-world Designer Notes and case studies from top firms.
The Language of Success: 35 Words to Boost Your Worth & Wealth
Words matter more than you think. This guide arms you with the exact language affluent clients listen for while teaching you to shift your own self-talk from average to exceptional. Learn how to speak with confidence, capture ideal clients, and communicate like the high-net-worth individuals you want to serve. Nothing is more magnetic to luxury clients than certainty, and this gives you the words to own it.
Marketing Luxury Design:
Attracting Affluent Clients
The Design Trade's One-of-a-Kind Guide to Working with the Best
For new and experienced designers alike, this book lays out a proven system and marketing strategy for attracting affluent clients who trust your expertise and are ready to invest in your best work.
Find out what high-end clients are looking for today, the prime places to find them, and the essential qualities they're looking for in a luxury designer.
The Language of Success:
35 Words to Boost Your Worth & Wealth
 Your One-Of-A-Kind Guide To Greater Confidence and More Success
What if ONE word had the power to close a lucrative business deal? Or make this the year you finally keep your New Year's resolution? We live what we speak, and too often, we aren't mindful of how our words are impacting the way we show up for ourselves and others.
In this shortcut to getting what you want, you'll discover common word choices holding you back. Ignite your limitless potential with new semantics for success.
LIFE-CHANGINGÂ RESULTS OUR
CLIENTS ARE EXPERIENCING everyday
I’ve been featured in major publications, including The Wall Street Journal and Elle Decor! Melissa is the coach who will call you out on your excuses and hold you accountable to your goals. She’s deeply invested in your success—and that’s rare.
Two years into my design business, I was still working 7 days a week with no clear game plan, carrying 10-12 projects at a time. My business was taking over my life and I felt like I was missing the mark on my design fees because I was giving so much away.
Melissa helped me pin down a better client process from discovery to big reveal, accurately estimate projects, and reclaim time in my calendar to work on passion projects like showhouses and press opportunities.
Now, I’ve been featured in major publications including Harper’s Bazaar, The Wall Street Journal, and Elle Decor! Melissa is the kind of coach who will call you out on your excuses and hold you accountable to your goals.
She’s deeply invested in your success-and that’s rare.
I increased my monthly billable by nearly 40% in just the first month of coaching!I stopped sacrificing my life for my business. Thanks to Melissa, my financials are getting stronger. Melissa paid for herself 5x over!
I had my design firm for a little over 10 years, and with several new home builds and published projects, I felt like I had ‘made it’. However, all I seemed to be doing was working. There was no work-life balance, and I was turning down projects, even repeat clients. Instead of me being an entrepreneur, my business was running me.
Melissa was the taskmaster who held my feet to the fire and helped me prioritize myself and identify the three key activities I love doing most in my design practice. With these in mind, I first set out blocking time in my weekly calendar for horseback riding-a passion I’d sacrificed for years.
We added an off-site team to handle all my ordering, expediting, and bookkeeping, so I could spend more time with my coveted clients. And finally, so I didn’t turn away more business, I hired a Junior Designer to share the workload.
Melissa’s impact did not end there. She also identified ways I was losing valuable time billing hours. After instituting her recommendations, I increased my monthly billables by nearly 40%.
Melissa has given me the tools to manage, grow and sustainably move my business forward.
I had been working hard as an interior designer of luxury homes in the Naples market for almost 20 years. I realized I wanted to work less, make more and enjoy my life. Melissa gave me the confidence and courage to do it.
Melissa looks at things differently. Melissa’s network of expert resources, including a copywriter and a website designer, have been invaluable. My beautiful, new website speaks to the ideal clients I want to attract.
Our minimum project investment is $350K. By working with ideal clients, I can attract and retain a team of top designers who appreciate the more rewarding, larger projects.
My clients trust me. I now charge a flat fee, instead of tracking and wasting time on detailed invoices. Since working with Melissa, I’ve had my best year yet, with a 25% revenue growth.
She’s caring and understanding, another set of eyes, a true partner, and friend who swoops in with the answers when I face challenges. I have more weekends and nights off and I’m spending more time with my friends. I have a sense of calm and peace. Melissa has given me the tools to manage, grow and sustainably move my business forward.
I tripled my revenue with clients I actually enjoy working with. Melissa genuinely wants to see you succeed. Her no-fluff guidance helped me develop the confidence to be more selective about who I say yes to.
Erin had 37 projects on the go and zero work-life balance. She was trapped in hourly billing, saying yes to everyone, and working 100+ hour weeks. She was frustrated by the limits of local projects and was unclear about her ideal client.
We transformed how she communicates her value, empowering her to book bigger, more profitable projects with clients she enjoys working with while building her dream team. As a result, she tripled her revenue while reducing her work hours to only 40-50 hours a week. She’s opened a retail showroom and has projects across the country with select affluent clients.
I hired Melissa to take me to the next level. That was a game-changer!
After running my interior design business for 15 years, I hired Melissa to take me to the next level. One of the things she convinced me to do was to take the first of many business retreats for some deep thinking without the distractions of my work and family. That was a game-changer!
She showed me how to create a comprehensive proposal with specific timelines and deliverables that has given me the confidence to pursue larger jobs. I now do time blocking and she consistently holds me accountable. Melissa is always to the point, calling me out on my excuses and keeping me from overthinking things.
We’ve gone through a complete rebrand, expanded with a second location, grown the team, and are winning more awards, serving more clients, and increasing our revenues and profits with every project.
I grew my business from zero to $1.5M in revenue in 12 months. I would recommend working with Melissa for anyone who feels stuck in managing their clients and growing their design business.
I was working at a design firm for 8 years but felt like my career and life weren’t going the way I had envisioned – I didn’t see an exciting future working for someone else.
Melissa was the only interior design business coach I spoke to that wasn’t trying to get me to sign up, just to give me a slither of advice. She was immediately open and engaging about my situation.
Within the first few weeks of working with Melissa, she helped me land my first client which to date has been responsible for over a million dollars in revenue for my business. It meant I could immediately resign from my job and continue working on my business.
With Melissa’s help, landing that first big client gave me the confidence to go out and repeat the process! She also taught me very early on how to properly set client boundaries, I feel completely in control of my business and my future.
Within a year of working with Melissa, my revenue hit $1.5M. I would recommend working with Melissa for anyone who feels stuck in managing their clients and growing their design business.
Since Melissa started coaching me last year, I’ve increased my revenue by 500%!
She encouraged me to charge what I’m worth and focus on my ideal clients, those who share my vision and trust my expertise. Her inspirational coaching gets me in the right headspace.
Thanks to Melissa, I’m moving into a high-exposure office and hired three new people. I’m working less, making more, and no longer stressed. Melissa teaches interior designers like me what we never learned in school.
Melissa helped me navigate and master the social media world so I could use it to market myself most effectively. She knows all the right experts to refer to me that also support my success.
Melissa is the best combination of being direct and compassionate. She’s like a boxing coach, giving me proven strategies and cheering me on from my corner.
