Does the word “sell” make you cringe? If so, you’re not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and start seeing results.
In this episode, I walk you through each of these 15 triggers, explaining how to apply them to your design business. From involving clients in your process to using social proof, urgency, and storytelling, you’ll learn how to tap into what makes clients say “yes” and move forward with their projects. And don’t worry! Selling doesn’t have to feel pushy or salesy. By applying these proven techniques, you’ll be able to guide clients to the best solutions and create win-win situations.
IN THIS EPISODE, YOU WILL HEAR:
(01:14) How to reframe “selling” as inviting and educating
(05:40) Getting clients invested with involvement and honesty to build trust
(10:39) Why honesty and transparency build trust and lead to more sales
(13:34) Using social proof and authority to position yourself as the go-to expert
(15:18) Justifying client investments with logical reasons and exclusive offers
(21:02) How authority positions you as the go-to expert
(23:51) Instilling confidence with conviction and highlighting the uniqueness of your services
(34:03) Sparking client interest with curiosity and offering hope for a positive outcome
(36:15) Creating urgency and addressing fear to motivate quicker decisions
MENTIONED IN THIS EPISODE:
Triggers by Joe Sugarman
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
