008: How Being Cheap Is Killing Your Profits

It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you don’t enjoy or aren’t skilled at is really just taking you away from your zone of genius.

When you are in your zone of genius, you’re at that intersection of what you absolutely love to do, what you’re truly brilliant at, and what you’re fast at completing. And if the tasks you are completing for your business don’t live in your zone of genius, you should be outsourcing or delegating them so you can spend more time doing the things you love to do. This will keep you from burning out but will also maximize your profits because your time will be free to complete the work for your business that only you can do.

In today’s episode, I will walk you through some of the ways that you’re actually being cheap. I have solutions for how to work around these tasks that I will share with you. Your business should never feel like a chore–I want you to enjoy your work and be in your highest and best talent. I want you to do what you do best, what you do with ease, and I want you to delegate, outsource, or delete the rest.

In this episode, you will hear:

Why you need to stick to your zone of genius
Ten ways that you are cheapening yourself and your business
How to distinguish between tasks you should complete yourself and tasks you should delegate, outsource, or delete

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