Have you ever scribbled a dream into existence? My creative journey began with a single goal etched onto paper, a simple act that set the wheels of my design business into motion. So today, ahead of the New Year, I’m revealing the transformative power of writing down your intentions and the seven steps to craft your most lucrative design year yet. We’ll traverse the landscape of strategic goal setting, the significance of celebrating victories, and the surprising benefits that ripple from focusing on one major objective.
Imagine receiving a life-changing opportunity from a connection you made years ago. In today’s conversation, I recount how a Cornell alumni list became the springboard for my first client and share insights on how to tap into similar networks to enhance your design business. I also delve into some of my clients’ successful journeys to underscore the importance of implementing processes and boundaries to achieve professional fulfillment and financial growth. Together, we’ll explore how setting clear parameters and evaluating project profitability prevents burnout and propels your business forward.
Finally, we’ll examine the joy of design work and the critical need for clear client agreements. I’ll dissect the ‘design delight factor’, emphasizing your creative satisfaction and the influence of client involvement on your work. Let’s raise a toast to success stories and the small yet mighty ‘book of wins’ that can elevate both your craft and spirit.
In this episode, you will hear:
- How to set clear, achievable goals and track progress for design business success
- Tips on leveraging personal and indirect connections to secure ideal clients and maximize profits
- Why embracing the “design delight factor” can influence project outcomes and client satisfaction
- The importance of structured processes and valuing personal time to transform design ventures
00:00 How to track progress, focus on wins, embrace growth
04:20 Setting and writing goals leads to success
19:47 Evaluating project effort, creativity, client involvement, and satisfaction
22:13 Assessing revenue categorization to optimize earnings
34:46 How to avoid ‘doing it all’ for business success
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