MELISSA Galt

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Success Strategies: Making Money by Being the Best

I had an interesting response to my holiday ezine about no presents. My comment came from the heart, about making the season about more than buying gifts, and focusing on the people in our lives. In no way was it a commentary on the economy or a plea to stop buying retail and supporting retailers.…

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Success Metrics: 20 Questions to Simply and Quickly Measure Your Progress!

You are your biggest and most valuable asset, without you there would be no business, no family, no kids, no house, none of it. So I want you to think about yourself as an investment and write down if you have taken good care of your investment this year or not. Answer the following questions,…

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Social Networking At The Holidays: How To Spread The Cheer!

This can be a crazy time of year for any kind of networking but the social networks particularly are blowing up with special offers, last minute sales, and super discounts. Amidst all the noise and clutter, when you really want to be heard, consider these easy ways. #1 Share your holiday decorating photos! From trees…

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Success Strategies: 5 Ways to Make the Most of the Holiday Season

The holidays are on top of us, the Christmas crazies are here! Whether you celebrate Hanukah, Christmas, or Kwanzaa, this can be a stressful time of year. The key is to remember the reason for the season, GIVING and put yourself at the top of your list. So here are just 5 quick and easy…

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Success Strategies: Getting Out of Your Own Way

Recently I was speaking with the son of a friend of mine, Jim. He bartends for a living and mentioned that he was launching a blog to earn money. Since I follow @problogger and have been studying blog monetization for awhile, I asked a few questions. The answers I got back, amazed me. Jim is…

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Social Media Policies: Know the Rules to WIN at Social Media

With the advent of social media has come the introduction of FTC rules and regulations on the right ways to handle it for your company. The rules are simple and allow a good deal of creativity in interpretation. But, they are rules and when broken can result in stiff penalties and heavy fines, the first…

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Networking Knowhow: Be Interested, Not Interesting

Like many professionals, I don’t love networking. After all, too often, it is one letter away from not working! But I have learned how to make it easy and effective over the years. First, what networking isn’t about: Collecting business cards, only to put these in some box in your office never to be looked…

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Marketing Strategies: Make It Wonder Filled to Make YOU Bread!

This was part of the stunning genius that is Creativepreneur Mike Farrell at the recent High Point Market. He invited local high school students to create global landmarks in Wonder bread. Yes, you read that right! All of the pieces featured here are made of that wholesome goodness achieved by creating a pattern in foil…

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Social Networking: How to Invite Connections and Friends on LinkedIN and FB

I have to confess this is my all time pet peeve! I am so tired of getting impersonal invites to friend connect on Facebook or the generic invite on LinkedIN “I’d like to add you to my professional network on LinkedIn.” I’ll tackle LinkedIn in next week’s article, this is about Facebook. Remember this isn’t…

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Marketing Strategies: Leverage the Power of 5 for Maximum Exposure

I’ve got to commend Holly Blalock the Creative Director at C.R. Laine again. She has done an awesome job of leveraging her company’s exposure with marketing partners. This something every small business owner and retailer must do to beat the competition by maintaining and growing your exposure while minimizing marketing cost. Holly follows me and…

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Marketing Luxury Design: Attracting Affluent Clients

The Design Trade’s One-of-a-Kind Guide to Working with the Best

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