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Tough-love Business Coach. Marketing Magician. Inner Imposter Buster. Cocktail Connoisseur. And Queen Of Unpopular Opinions.
One of the essential keys to weathering the storms and vagaries of an unpredictable economy is to develop lasting relationships with your clients and consumers. It doesn’t matter if you are selling services or product, at the high end or the low end, what matters is that you have taken the time to develop long term relationships that foster repeat business and regular referrals to grow no matter what the media is spouting about recession and more. Create your own economy!
The simplest and quickest way to Invest in Relationships, can be spelled out in 6 easy steps. (Yes, I know the rules of marketing state I need an even number, but the word INVEST is 6 letters!)
Inform to empower!
Knowledge is power, when you provide complete and concise knowledge you put your clients at ease and empower them to trust you as the best professional choice for the service or product they need.
Nix the budget!
Educate and encourage your clients to invest in the solution you provide for their needs and wants. A budget is a limitation, remove the limitation and optimize your sales.
Value their time!
When you value your time and that of your client, they will honor. Don’t run late, don’t miss appointments, don’t delay. Success is in the now, not in the next time.
Earn more with better cookies!
While you can certainly sell the basic model and the necessary service, that is like the sugar cookie. Go for the upgrade to the chocolate chip, but don’t stop there, give them the model or service that boasts walnuts, loaded with coconut, topped off with toffee bits. Be the best cookie baker and you’ll create delicious results every time.
Know the external and internal influences for buying behavior. (Next newsletter focus!) You can’t change these, but you can impact them.
(If you’ve been reading my newsletters, you already have a headstart on the Semantics of Success!) Language is everything in sales, simply moving from budget to investment, from if to when, from should to will, and from possible to guaranteed will rocket you to the top.
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Want to Use This Article in Your E-zine or Website? Simply include the text here, with a link to www.melissagalt.com. Online entrepreneur Melissa Galt, “The Lifestyle Diva,” publishes “Interior Destinations” a monthly ezine with 1500+ subscribers. If you’re ready to jump-start your life, create comfortable and personal home interiors, define your personal image and style, plan exciting travel and adventure, develop the career of your dreams, and pursue your past times and passionate pursuits, learn how now at www.melissagalt.com.