Marketing & Sales
3 Critical Mistakes Every Right-Brained Professional Makes!
First if you aren’t sure which side is dominant, read about it and take the test here. Right brained professionals are those most often in creative fields and the lifestyle industry. We excel at creative pursuits and often fall short on business acumen. I got lucky because I trained my left brain in college and…
BUSINESS BUILDING BLOCKS: Are You Making These Five Website Mistakes?
Having just any website isn’t going to move your business forward. There are 5 deadly mistakes too many designers make! Take a read here and see if you are making any. Mistake #1: Your bio is in the third person. How to fix it: Get over yourself, you aren’t that grand! This is all about…
BUSINESS BUILDING BLOCKS: 5 Inspired Ideas for Guaranteed Success in Business
Business is all about relationships, and particularly the business of design. As design professionals we often have unprecedented access to our clients private lives and idiosyncrasies (whether we want to or not!) The stronger the relationship you craft, the deeper the success you will experience leading to a lifetime of demand. Here are five easy,…
BUSINESS BUILDING BLOCKS: 5 Shortcuts to Getting Your Website Done in 30 Days
Now that I am urging you officially and with resources to get your website done and up, I want to share some quick and easy ways to make it possible. If you will do one of these steps each day, by the close of the week you’ll have your content! REMEMBER, BE THERE FOR THE…
BUSINESS BUILDING BLOCKS: 5 No-Fail Marketing Methods for Everyday
Marketing is the life blood of every small business, particularly those that are creative and service based! It is vital to make marketing a real part of everyday business activities. Here are five cost effective, time efficient, and proven successful ways to market your business daily. The Power of Thank You When I began my business, I…
BUSINESS BUILDING BLOCKS: Are Your Prospects Afraid of You?
I was listening to Karen Fisher of Designer Previews on the Interior Design Summit and she confirmed what I’ve always known; design prospects are often very intimidated no matter what level they are at. Design professionals too often fail to realize that this is a very BIG DEAL! They are coming to us with their…
BUSINESS BUILDING BLOCKS: 5 Must-Haves for Every Designer’s Website
I speak with so many design professionals and even retailers and am continually amazed at how many don’t have websites at all, or websites that work for them. I have had a website for my design practice since 1994, and even won awards for its design! My biggest clients have always come through the website.…
BUSINESS BUILDING BLOCKS: 7 Secrets to Turning Prospects into Clients
These quick and effective steps are ones I use regularly to turn prospects easily and quickly into clients (if there is a fit). Listen. It sounds simple and it can be but too often we get caught up in wanting to tell them all about ourselves. This isn’t about us; it is about them, so…
Are You Connected?
How often do we focus exclusively on our client in business and forget to talk a bit about ourselves? Don’t underestimate the power of finding those points of connection that will set you apart from your competitors. It can be as simple as gathering any of the following information: Where are they from? Where did…