Marketing & Sales
Marketing Strategies: Leverage the Power of 5 for Maximum Exposure
I’ve got to commend Holly Blalock the Creative Director at C.R. Laine again. She has done an awesome job of leveraging her company’s exposure with marketing partners. This something every small business owner and retailer must do to beat the competition by maintaining and growing your exposure while minimizing marketing cost. Holly follows me and…
Social Networking: How to Stay Safe & Be Secure Online
I’ve realized lately that what is stopping or at least slowing down many women particularly, from climbing on the social networks and jumping aboard the social media bandwagon is fear of remaining secure. It is wise to note that anything you say online is permanent and forever out there in the universe. Essentially when you…
Marketing with a Cause: Buzz with the Bees
One of the keys to effective marketing today is a great hook and at Fall Market in Highpoint, there were some great ones! The first I saw was featured by Ellen Gefen of www.thehome.com when she shared what custom upholstery manufacturer C.R. Laine has done to support the honey bees. In case you’ve no clue…
Social Networking Know-How: The Trust Me Strategy
This is one of the most effective strategies to build a successful social media presence and can be easily translated into offline success as well. The Trust Me Strategy is all about increasing your credibility by providing value content in a consistent and persistent manner. Remember that social media is the BRAN in your marketing…
Success Strategies: Write YOUR Book in a Weekend, Gain Credibility
Over 81% of people want to write a book! Now there are a variety of reasons for this among them they have romanced the idea of a “writer’s life.” More importantly they have something to share with the rest of the world. But the real benefit in writing a book is that it gives you…
Social Networking Success Strategies: How to be a Celebrity
There are 5 key strategies for maximizing your social media benefits. This week I’ll detail THE CELEBRITY STRATEGY. In coming weeks, I’ll discuss the Trust Me Strategy, the You Know Me Strategy, the Community Strategy, and the Reputation Builder Strategy. Using the tools of social media and being active on the networks by itself is…
SOCIAL NETWORKING KNOW-HOW: Social Media is OPEN Source
It seems that few business owners and creativepreneurs who climb aboard the social networks realize one of the most incredible benefits. The networks are open source. What I mean is that before social networking came a long unless you were in a networking group like Powercore, BNI, or Ali Lassen’s Leads and you met weekly…
Blogs, Ezines, and Article Marketing, OH MY!
Did you know that the three simplest tools to keep your prospects HOT and ready to buy are low cost and not cost beyond a bit of your time? It’s true and the best part about it is that when you layer all three in a Simple Strategic Plan you can leverage your content multiple…
SOCIAL NETWORKING KNOWHOW: Connecting with Value
It is fascinating to see the shift that is occurring on social media these days. As more and more climb aboard, Twitter is now over 40 million and doubling every ninety days, Facebook is over 250 million users and climbing, few seem to understand the purpose. There is a lot more spam and yet those…