Have you noticed the number of “branded” systems, formulas, and blueprints in the marketplace? From Kevin Nation’s Big Ticket Blueprint to Adam Urbanski’s Attract Clients Like Crazy Marketing System, from Lisa Cherney’s Stand Out and Be Juicy to Ali Brown and her Shine Events and more, there is a name and a language for every program. Whether you leverage a catchy acronym for your formula or craft a snappy metaphor, creating your own language is an integral part of establishing your brand with power.
Now the key is not to be intimidated or overwhelmed by what is already out there, but instead, get inspired! When you brand your program or product with your very own language you are ensuring that your participants and your fans will be spreading your message every time they talk about you. Oh and this is by no means limited to online marketing.
I’ve used my own language for years in my interior design practice, before I launched my speaking, coaching, and marketing mentoring. I still get tickled when clients use the phrases they’ve heard me say so often over the years or when they tease me with the specific action steps in design that I use, my system, my blueprint. This repetition reinforces my brand and my value just as yours will do for you.
Does your product or program lend itself to a metaphor? A colleague who is launching her book this fall, Defy Gravity, uses the language of flight with words like soaring, flight plan, grounded and more. It is apt because she is focused on business growth through creative and strategic marketing. She even creates visually illustrated formulas for easy to understand mapping and action steps all using the same language. It makes the book a dynamic read and means that you are eager to leap into her program and soar!
A well known and well read marketing guru, Sam Horn, shared with me in a coaching session years ago that one of the foundation elements to branding success is to create your own language whether that means literally making up your own terminology or whether it means harnessing metaphors. Go for it.
