Albert Einstein once declared, “If I have seen farther than others, it is because I was standing on the shoulders of giants.” And by standing on the shoulders of those who have gone before us that we can get ahead faster. Success does NOT have to be as difficult as most people make it. Here are four more lessons I’ve learned from looking back. The first three are in a previous post (click the word post.) Oh and if you haven’t seen I.Q., go rent it, divinely funny fiction film about Einstein and love, really.
#4 Share the Brilliance of the Giants . . .
I would stand taller on the shoulders of the giants before me. When you are starting out, it can be powerful to interview those who have climbed that ladder of success before you. Doing this in a strategic manner not only teaches you lessons but allows you to share that priceless thought leadership of those at the top with many others coming up. Whether it is a book compilation, a telesummit series, or simply blog posts with the masters, capturing the brilliance of those at the top and sharing it helps to establish your credibility and raise your visibility. Who are the Einsteins in your industry or niche?
#5 Write Your Own Big Business Card
I would work off a plan that included a book (under 100 pages) per program instead of the usual book whenever it gets done. A book is not only a big business card but also a phenomenal way to build trust with your market. Too many professionals wait too long to capture their thought leadership. A book doesn’t have to be long or complex to have great impact. Tips count, so do checklists! A tip booklet can be 30 pages of 6×9 format or smaller, c’mon you can do it! Who are the bestsellers in your industry or niche?
#6 Master the Science of Repurposing . . .
I would stop creating new content and repurpose the vast content library that I have created, turning blog posts into ebooks, into podcasts, into video series, into articles for syndication, into thumb drive genius, and over 200 more ways to package and distribute your thought leadership. Who are the most prolific program and product producers in your niche or industry?
#7 Be Inclusive . . .
I would invest more time in understanding how people learn and making my virtual presentations and live time performances more memorable on multiple levels. It is not just stories that amaze and mesmerize but adding those critical facts and figures and quotes that will capture the analyticals in your market. While you speak to the majority, when you do, you often ignore the minority. Be inclusive. Yes, you do want to niche your offerings and even the niches have minorities and majorities!
So now you’ve got four powerful ways to gain trust with your market. What will you do first? Leave a comment here and tell me about your book, your interview series, your repurposing or how you build trust! I can’t wait to hear from you.