Marketing Strategy: How to Build Trust with Your Market Quickly and Simply

Albert Einstein once declared, “If I have seen farther than others, it is because I was standing on the shoulders of giants.” And by standing on the shoulders of those who have gone before us that we can get ahead faster. Success does NOT have to be as difficult as most people make it. Here are four more lessons I’ve learned from looking back. The first three are in a previous post (click the word post.) Oh and if you haven’t seen I.Q., go rent it, divinely funny fiction film about Einstein and love, really.

Key Takeaways

#1 Share the Brilliance of the Giants . . .
I would stand taller on the shoulders of the giants before me. When you are starting out, it can be powerful to interview those who have climbed that ladder of success before you. Doing this in a strategic manner not only teaches you lessons but allows you to share that priceless thought leadership of those at the top with many others coming up. Whether it is a book compilation, a telesummit series, or simply blog posts with the masters, capturing the brilliance of those at the top and sharing it helps to establish your credibility and raise your visibility. Who are the Einsteins in your industry or niche?

#2 Write Your Own Big Business Card
I would work off a plan that included a book (under 100 pages) per program instead of the usual book whenever it gets done. A book is not only a big business card but also a phenomenal way to build trust with your market. Too many professionals wait too long to capture their thought leadership. A book doesn’t have to be long or complex to have great impact. Tips count, so do checklists! A tip booklet can be 30 pages of 6×9 format or smaller, c’mon you can do it! Who are the bestsellers in your industry or niche?

Masterful Repurposing!

#3 Master the Science of Repurposing . . .
I would stop creating new content and repurpose the vast content library that I have created, turning blog posts into ebooks, into podcasts, into video series, into articles for syndication, into thumb drive genius, and over 200 more ways to package and distribute your thought leadership. Who are the most prolific program and product producers in your niche or industry?

#4 Be Inclusive . . .
I would invest more time in understanding how people learn and making my virtual presentations and live time performances more memorable on multiple levels.  It is not just stories that amaze and mesmerize but adding those critical facts and figures and quotes that will capture the analyticals in your market. While you speak to the majority, when you do, you often ignore the minority. Be inclusive. Yes, you do want to niche your offerings and even the niches have minorities and majorities!

So now you’ve got four powerful ways to gain trust with your market. What will you do first? Leave a comment here and tell me about your book, your interview series, your repurposing or how you build trust! I can’t wait to hear from you.

As always find me online, Facebook, Twitter, and LinkedIn.

FAQ’S

How can I build trust with my market quickly without waiting years?

Write a book under 100 pages per program, even a 30-page tip booklet or checklist. A book acts as a big business card and builds trust by capturing your thought leadership in a tangible format. You can also interview industry leaders and share their brilliance through blog posts, telesummits, or book compilations to establish your credibility and raise your visibility.

What is the fastest way to create more content without starting from scratch?

Repurpose your existing content library instead of creating new material. Turn blog posts into ebooks, podcasts, video series, articles for syndication, and other formats. There are over 200 ways to package and distribute your thought leadership by repurposing what you have already created.

How do I make my presentations appeal to everyone in my market?

Be inclusive by understanding how different people learn. Add facts, figures, and quotes to capture the analytical members of your audience, not only stories. When you speak to the majority, you often ignore the minority, so include elements that resonate with both groups even within your niche.

About Melissa Galt

Melissa Galt is a sought-after business coach, marketing consultant, keynote speaker and workshop leader who empowers designers to build highly profitable businesses, without the burnout. With over three decades as the principal of her namesake successful residential design firm, Melissa brings firsthand experience and proven strategies to guide creative professionals earn more in less time, with less stress.

She is the author of four transformative bestselling books, Marketing Luxury Design: Attracting Affluent Clients; The Language of Success: 35 Words to Boost Your Worth & Wealth; Design Discovery: The Proven Process to Land Ideal Clients & Grow Profit, and Proximity to Profits: 50 Strategic Locations to Meet Affluent Clients.

She is also the host of the weekly Design Business Freedom™ podcast, where she shares unfiltered advice on mindset, money, and marketing for interior design pros ready to elevate their game. When you’re ready to take your practice to the next level, book a complimentary Design Business Assessment with Melissa.

Melissa draws inspiration from her legacy of iconic creatives including her mother, the late Academy Award-winning actress Anne Baxter; her godmother, the legendary eight-time Oscar-winning costume designer Edith Head; and her great-grandfather, American architectural icon Frank Lloyd Wright.