Learning how to adjust your service pricing based on your value rather than your hourly worth can be challenging and even somewhat uncomfortable. However, it’s a conversation that we need to have because if you do not ask for what you truly deserve, you will find yourself struggling to stay afloat and on the fast track to burn-out.
I want you to feel comfortable with the unique value that your creative services provide for your clients. So how do you get there?
Health, Wealth and Relationships
The next time you are evaluating your fees, think about what your services provide for the three universal problems that each of your clients have: their health, their wealth, and their relationships.
These are areas of need that your clients are coming to you to solve in one way or another. They are the keys to understanding just how important your services are and why you should feel comfortable charging your value. Anything you charge is a tiny percent of priceless because providing solutions in these three key areas allows your client to feel more relaxed, more at peace, even more spiritually lifted.
You need to think about the long-term return on investment that your services provide. While you’re only being paid once, your clients are utilizing your work to their benefit for years to come!
Removing “Just” From Your Vocabulary
I know that it’s easy to compare yourself to the other creatives in your market, to lower your rates based on the fees others charge, or to consider yourself “just” one of the creative players in your industry. But as soon as you describe yourself with the word “just,” you immediately discount everything that comes after. You trap yourself in the mindset of mediocrity because you aren’t giving yourself the credit you deserve.
Instead, I want you to be the top of your market, the one that the ideal clients reach for. You have a reputation, you have positioning, you have excellence–but qualifying your talents with “just” will never get you there.
I have so many more thoughts to share with you so you get the most out of your service pricing without discounting your own worth. Be sure to tune into today’s episode to hear more on how to ask for everything you deserve: because you don’t get what you don’t ask for.
When you’re ready to take your design practice to the next level, explore your expert coaching and training options with Melissa Galt. To catch the entire podcast episode LISTEN HERE.