If you’ve ever felt like you’re not getting the clients you deserve, it might be time to examine how you could be unintentionally hiding in your business. Discover what steps you can take to stop hiding in your business and start getting hired by your ideal clients.
Perfectionism: The Trap That Keeps You Hidden
Perfectionism is one of the biggest traps for designers. You have a high standard of excellence, which is fantastic, but perfectionism can sabotage your success by constantly raising the bar to an impossible level. This can stall you out and keep you from moving forward. There’s a place called “Good Enough to Be Considered Done.” It’s not about being sloppy; it’s about recognizing when your work is ready to be seen by the world. Stop hiding in your business by letting go of the need for everything to be perfect and start putting your work out there.
Ditch the Excuses: These 3 Things Aren’t Holding You Back
Many designers think they can’t launch their business without a logo, business card, or perfectly crafted mission statement. But here’s the truth: You don’t need any of these things to start getting clients. Your clients aren’t hiring you for your logo; they’re hiring you for the transformation you can deliver. Focus on getting clients first, and worry about the rest later. Stop hiding in your business behind these excuses and start taking action today.
Stop Hiding in Your Business
Another common way designers hide is by getting lost in the weeds of perfecting their processes. While having efficient systems is important, they’re useless without clients to use them with. Build the plane while you’re flying it—get clients first, then fine-tune your processes as you go. This approach is uncomfortable but effective. To truly succeed, you need to stop hiding in your business and start taking bold actions.
Don’t Rely Solely on Word of Mouth
Word of mouth is a great bonus, but it shouldn’t be your only marketing strategy. It’s unpredictable and can lead to a stream of less-than-ideal clients. To avoid the roller coaster of feast and famine, develop consistent and persistent marketing engines that attract your ideal clients. Don’t let the fear of stepping out of your comfort zone cause you to stop hiding in your business and start marketing yourself effectively.
Engage with Social Media Consistently
If your social media presence is weak or inconsistent, you’re missing out on a major opportunity to connect with potential clients. Aim to post three to four times a week, focusing on reels or videos, especially on platforms like Instagram. Engagement is key—don’t just post and ghost. Interact with your audience, build relationships, and let them see the real you. Stop hiding in your business by being more visible online and connecting with your audience.
Be Selective and Stop Saying Yes to Everyone
When you’re hungry for business, it’s tempting to say yes to every client who comes your way. But this can lead to working with non-ideal clients, which only perpetuates the cycle of hiding. Be discerning and selective about who you work with. When you lead from a place of confidence and clarity, you’ll attract clients who are a perfect fit for your business.
Specialize and Collaborate
You don’t have to do it all. If there’s a part of your business that doesn’t light you up, find other creatives to collaborate with who excel in those areas. Specializing in what you love and what you’re best at will not only make you happier, but it will also make you more money. Collaborations with complementary creatives can enhance your offerings and lead to more success.
Key Takeaways
Stop hiding in your business and start stepping into the spotlight. Let go of perfectionism, be selective with your clients, and focus on consistent, engaging marketing. When you embrace your unique strengths and collaborate with others, you’ll find that getting hired by your ideal clients becomes not just possible but inevitable.If you’re ready to increase your interior design practice profits, work exclusively with ideal clients, and enjoy the time and resources for your extraordinary life, explore your coaching options. We’ve got your back in the business of interior design.
