Uncertainty is nothing new. Whether it’s an economic slowdown, shifting policies, or just the ever-changing landscape of client decision-making, navigating uncertain times in interior design requires a strategic mindset. You are in control. Your business, your success, and your economy are entirely yours to create.
So, let’s talk about how to thrive no matter what’s happening around you. Here are 10 key strategies (with a couple of bonus ones) to help you stay strong, secure, and successful in uncertain times.
EPISODE HIGHLIGHTS
00:02 – “Mindset is everything. Shift your thoughts from anxiety to opportunity.”
00:15 – “Cut unnecessary overhead. Keep your business lean and flexible.”
00:28 – “Know your numbers. Forecast and plan for stability.”
00:41 – “Reconnect with past clients. They may be ready for updates.
00:52 – “Look for new revenue streams. Home maintenance and subscription models can add stability.”
1. Master Your Mindset
Your mindset is everything. If you’re stuck in a spiral of anxiety and negative thinking, it will impact every aspect of your business. The good news? You are in control of your thoughts, emotions, and actions.
A client of mine recently felt overwhelmed by six projects that seemingly fell through. In seven minutes, we reframed each situation. Some were bad fits, some were just delayed, and others were dodged bullets. She went from panic to clarity almost instantly.
Check your thoughts—are they based on fact or fear? Step out of the spin and take control.
2. Choose Your Company Wisely
Who you surround yourself with matters. If you’re spending time with negative people—whether it’s family, friends, or colleagues—it will weigh you down.
Be mindful of where you get your information and energy. Positivity and proactivity are contagious. Make sure you’re catching the right “virus.”
3. Evaluate Your Overhead
Now is the time to review your business expenses.
✔ Keep your team lean and agile.
✔ Consider outsourcing instead of full-time employees.
✔ Look at your office space—do you need that much room? Is your lease going up?
✔ Review software subscriptions, memberships, and equipment leases.
A bloated business is a vulnerable business. Trim the fat now so you stay flexible and profitable.
4. Optimize Your Team
Your team should be an asset, not a liability. If you have an underperformer or a toxic team member, let them go. I’ve had clients hang on to the wrong people for months, only to realize the impact was worse than they imagined. If someone isn’t contributing at the right level, release them to better opportunities and build a more effective team.
5. Build an Emergency Fund
If you don’t have a financial cushion, start one today. Aim for three to six months’ worth of expenses (or nine if possible). If that feels daunting, start with $1K – $5K and build from there. Unforeseen slowdowns, client delays, or even personal crises happen—having a safety net gives you peace of mind and keeps you in control.
6. Know Your Numbers
I am constantly surprised by how many designers don’t know their financials.
✔ What was your revenue last month?
✔ What are your outstanding receivables?
✔ What’s coming in next month?
Flat fees can help stabilize cash flow, but regardless of your model, forecasting is essential. A good accountant can help you predict, plan, and protect your profit margins.
7. Look for Growth Opportunities
If new construction is slowing, pivot to remodeling projects. Homeowners often wait 7-10 years before considering renovations. Market to clients in that stage—they are prime candidates for kitchen and bath updates, refreshes, or full remodels.
8. Reconnect with Past Clients
Clients you worked with five, seven, or ten years ago may be ready for an update. Send an anniversary card to check-in and remind them you’re there for their evolving needs.
Consider offering a concierge home maintenance service—quarterly assessments of wear and tear, maintenance recommendations, and refresh ideas. This keeps you top of mind for future projects.
9. Stay Open to New Revenue Streams
Subscription-based services, seasonal refreshes, and ongoing design maintenance programs are ways to add revenue stability. If you serve high-net-worth clients, offering a quarterly assessment service for their second or third homes could be a game-changer.
10. Seize Unexpected Opportunities
A client of mine found an amazing office space because another business had to break its lease. They negotiated a deal that worked in their favor. Keep an eye out—uncertain times create opportunities for those who are paying attention.
Bonus Strategy: Get Creative with Sourcing
Luxury consignment and high-end resale markets can be goldmines. I’ve seen pristine, top-brand furniture in Scottsdale consignment shops at a fraction of the cost.
Clients hesitant to spend big may appreciate a cost-conscious approach that doesn’t compromise style. Know your market and leverage these resources when necessary.
Key Takeaways
Uncertain times are not the end of your business—they’re an opportunity to refine, reassess, and grow.
✔ Take control of your mindset and your business decisions.
✔ Cut unnecessary expenses and optimize your team.
✔ Stay connected with past clients and explore new revenue streams.
✔ Keep your eyes open for unexpected opportunities.
If you’re serious about growth and ready to take action, coaching will accelerate your success. It starts with a confidential Design Business Assessment—a complimentary session where we’ll take a close look at your design practice; where you are and where you want to be. We’ll put together a plan to close the gap.
If you’re ready to explore coaching, schedule your Design Business Assessment here.
