As we wrap up 2022 and get ready to move into 2023, there are a number of best practices for your business that you will want to employ to help you prepare for what lies ahead. It is so important to take some time for yourself at the end of each year to reflect on your past practices and set goals for your upcoming year. Your success needs to be intentional, strategic, purposeful, and guaranteed, and the only way that you can make that happen is by taking a break away from your business and reflecting on what worked, what didn’t, and what you want to achieve next year.
Ready, Set, Reach
Setting reach goals is such an important part of readying yourself for the upcoming year. If it’s not a stretch goal, you’re not going to apply any extra effort, you’re just going to be doing the same old routine and achieving the same result. Even if you are pleased with how the precious year went and what you accomplished, setting up to do it all the same way again only does a disservice to your business and your own creative genius. What may feel like great results are not what you’re capable of!
Instead, try to double what you accomplished this year. I want to see you really working and living into your potential, creativity, and your talent. And that starts with pushing yourself to not settle for what was good enough before. To make these stretch goals manageable, you should also be checking in quarterly and readjusting your goals based on your real-time results. This way, you are taking the time to assess your progress, celebrate your big wins, learn your lessons, and move forward, lighter, brighter, smarter and more strategic.
Social Media Is Key
Facebook and Instagram have quickly become the most important search engine for creative businesses. Sometimes your social media profiles show up in search results before even your website does. This means you need to be sure that you are gathering social proof from every single project that you have completed in the past year.
This could be in the form of testimonial evidence, professional staged photography for your portfolio, reviews on your social media sites. Have your website designer take those rave reviews and weave them into the copy on your website, so that your website is loaded with your client’s own words and experiences. When you use your clients own words, instead of clever marketing speak, you will attract and capture more ideal clients. You did excellent work this past year, you should want to share it with the world!
When you’re ready to take your design practice to the next level, explore your expert coaching and training options with Melissa Galt. To catch the entire podcast episode LISTEN HERE.