Marketing Luxury Design
Luxury Interior Design Today, What You Need to Know.
The Definition of Luxury The definition of luxury interior design has changed significantly over the last decade. While there is a growing demand for luxury design, the recession of 2008-2010 disrupted the days of excess and flashy and moved affluent consumers from conspicuous consumption to discreet investment and even conspicuous frugality. Today’s luxury interior design…
The Millionaire Next Door: Your Next Luxury Client
Sometimes called the “Invisible Rich” those who qualify as the millionaire next door can be good design clients. Few have inherited their wealth, instead they’ve worked hard to earn it and they are selective in how they invest it, including in design. Two thirds of these self made millionaires are self-employed. They chose the right…