Five plus years into online networking I am continually amazed by the apparent randomness with which most people go about building their networks. Answer the following questions and you'll see what … [Read more...] about 5 Tips to Create a Network of Value: It’s Not How Many, It’s How Hot They Are!
Relationship Marketing
3 Must Haves for a Happy Customer Experience in Every Business
With my recent extensive and intensive experience with Apple, I am more qualified than usual to share with you three BASICS you must have to create and sustain a happy customer experience. Face … [Read more...] about 3 Must Haves for a Happy Customer Experience in Every Business
The Irrelevance of Social Media: Chasing Nothing
A couple of week's ago I got a long awaited invitation to pinterest. (Oh and if you've no clue what that is, it is a social media network devoted solely to sharing images, sans text.) I say long … [Read more...] about The Irrelevance of Social Media: Chasing Nothing
Marketing Strategies: How to Win in Business (and Life) Without Really Trying
In just about any kind of business, you start first by telling your friends about it, asking them to spread the word. You reach out to fellow business owners and share the news of your launch. This is … [Read more...] about Marketing Strategies: How to Win in Business (and Life) Without Really Trying
Touch My Senses, Get Your Sale: Retail Strategies for Success
Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not … [Read more...] about Touch My Senses, Get Your Sale: Retail Strategies for Success
Stop the Email Madness and Sell More Now
Recently I participated as an affiliate with a top drawer marketer who is known as the Queen of Sales Conversion. She is really, really good at sales techniques. But I got an eye opening email from a … [Read more...] about Stop the Email Madness and Sell More Now
Marketing Success Strategies: How to Create and Deliver on Great Expectations
One of the key components to success in any endeavor both professional and personal is delivering on expectations. But all too often we fail to establish "great" expectations at the start that are … [Read more...] about Marketing Success Strategies: How to Create and Deliver on Great Expectations
Are you more focused on conflict or cash?
Don't Sugar Coat This was a valuable lesson to be reminded of. I let go of a service provider on a project recently due to unsatisfactory performance and unreasonable rates. I erred in that I only … [Read more...] about Are you more focused on conflict or cash?
Hot Marketing Tips: It’s Never Too Late for Thank You
When I first started out in business for myself back in 1994, I had a habit of sending a thank you note for every call I went on. It didn't matter if it was my first time meeting a client or my … [Read more...] about Hot Marketing Tips: It’s Never Too Late for Thank You
