The Handicap of Hiring Others to Do Your Social Media

Time Saving Social Media Tools, Time Management, Social Media, Social Networking, Twitter Tools, Facebook Tools, How to Grow Your Business, Keynote Speaker, Melissa Galt
  1. Caroline says:

    I definitely agree with a slight revision: my clients write all their own updates, tweets, etc., and approve “fillers” such as quotes from a list I provide. Then I (as their VA) do the actual scheduling which saves them time. The clients do all their own responding to comments, thanking people for likes and retweets, etc.
    I love Hootsuite although, whenever possible, I don’t use a third party for facebook posting because that will harm your edgerank.

    • Melissa Galt says:

      Caroline,

      Interesting because for me the time is in the creation not the use of tools, lol. Glad they have you on board to make it all work :).

      Hugs, Melissa

  2. Nora Whalen says:

    Love it! I couldn’t agree more. When you love what you are doing, see the value in your services, enjoy your clients, you are the one that wants to share it and shout it from the roof tops. You are excited! It’s just like being in love, you want everyone to know about it. You talk about him/her all the time and you have more than enough time to share all the juicy details. People that love what they are doing share all about it. Fall in love with your business and using social media will be a none issue.

  3. Kelly says:

    I agree too! And Caroline, I think this is a smart compromise. Help clients understand how the messaging will work best, have them write the messages and take the geeky tech piece off their hands. But they do need to learn how it all works!

    • Melissa Galt says:

      Thanks Kelly,

      I guess as NON-tech as I claim to be, I have learned all of the tools and taught them to others so, for me, they make it easy.

      Hugs, Melissa

  4. I agree completely. Also, if you are a great marketer on your own, it can only benefit you more to learn social media which is the future of business in the same way that the internet once was (and continues to be). Social media is just a little easier to learn than programming. 😀

    • Melissa Galt says:

      Hey Tyler,

      Well since I’m a non-tech and in some circles considered a veritable social media whiz, it is definitely easier than programming which is an impossibility for this non-tech!

      Yes, I agree, building relationships is a tough one to delegate effectively.

      Hugs, Melissa

  5. Just the list of tools was worth the read.

    However, I will consult back to this article in the future to show my clients why it is better for me to teach them how to use social media instead of simply doing it all for them. That would be a disservice to them and their business.

  6. Susan Young says:

    Melissa, I agree with many of your points. The automation and time saving suggestions are great. And you have done a great job promoting your personal brand and business via social media. The reality, however, from what I see, is that many small businesses just do not prioritize social media marketing, nor do they understand it. They know that they need to become active on social media, but aren’t sure where to start. So they end up a) doing a poor job of it (which reflects badly on the company) b) hiring someone internally for a cheap rate (think intern) who does a poor job of it or c) not doing social media at all. I agree with some of the other posters that if social media is outsourced to a marketing firm, the company should still participate in some training to understand each site, the business impact, marketing strategy, etc. Then the marketing firm needs to become immersed in the business and communicate regularly with the client so that the firm adequately represents the company’s voice/brand/products/services. In my mind, the ideal situation would be for the marketing firm to merely supplement what the business owner or company is already doing on social media, so that they can have a greater presence without the constraint of time.

  7. I think this also makes the case for a company to hire a CMO to portray the message in the proper light.

    • Melissa Galt says:

      I agree entirely Donald, that is having a dedicated expert to create the company’s social media strategy and voice. Well said.

      Hugs, Melissa

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