The One Marketing Move for More Design Clients, More Cash, More Confidence
Slow seasons happen—even to the most talented designers. When inquiries dip or creativity stalls, the instinct is to do more. More platforms. More outreach. More noise.
But more isn’t better. It’s scattered. It leads to burnout—and zero results.
What works?
One smart move. Done well. Done consistently. For 30 days.
EPISODE HIGHLIGHTS
- 01:09 Why “doing more” during slow seasons leads to burnout, not bookings
- 03:40 How to select one of 12 proven marketing moves to focus on for 30 days
- 05:31 Why launching a digital newsletter can be a game-changing visibility tool
- 07:17 The power of story-driven Instagram content that attracts ideal clients—not DIYers
- 13:07 Tips for getting into publications and podcasts your clients actually pay attention to
- 26:11 How optimizing your Google Business Profile can improve local visibility fast
That’s how you create momentum that sticks.
When a designer in my Inner Circle Group Success Coaching told me she had “a million things to do,” I coached her to: Pick the one that brings revenue fastest. Do it fully. Then move on.
Clarity builds confidence. Consistency builds trust. Marketing starts to work for you.
Here are 12 proven actions that boost visibility and bring in business. You only need to choose one and commit for 30 days:
- Start a monthly newsletter to past, current, and future clients
- Post 3x a week on Instagram with strategy (not DIY!)
- Send 3 personal check-in messages to former or potential clients
- Go live on Instagram Stories 2x weekly—be real, not perfect
- Pitch 4 podcasts or publications your clients listen to
- Launch a 30-day short-form video series
- Attend 1 non-industry event weekly—your next client isn’t at ASID
- Host a local pop-up, Q&A, or workshop with a smart partner
- Share a before & after story weekly (not just the pics—tell the journey)
- Collect one client testimonial per week
- Update your website portfolio (freshen up what’s already there)
- Optimize your Google Business Profile to improve local discovery
You don’t need more. You need focus.
Pick one. Do it fully.
DM me and tell me which one you’re committing to for the next 30 days.