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Tough-love Business Coach. Marketing Magician. Inner Imposter Buster. Cocktail Connoisseur. And Queen Of Unpopular Opinions.
From everything I’ve seen, the biggest hurdles to starting a blog for small business owners and solopreneurs is the fear of writing and the perceived technical aspects. Well, take it from this avowed NON-tech, there is no technical skill required. And you don’t have to be a writer, in fact you don’t have to write any of your posts, there are cost effective shortcuts you can leverage instead. So let’s take a peek at the TOP 10 REASONS, I’ve shared details on each so you will understand clearly the powerful marketing tool and foundation that blogging provides. It truly is the hub of your online business and can easily be used as your main site (if you don’t have a website, or built into yours if you do have one.)
#1 Provides Continual SEO Value
When you host your blog on your website or through wordpress.org (not blogspot.com, not blogger.com, and not wordpress.com) you will be indexed rapidly with each fresh post. That means that if you have a Google Alert (free look it up in google) on your name or keywords, you will be alerted that your new content is live and ready to draw traffic. The more frequently you post, the more the search engines love you. Keep it fresh as in 2x a week.
#2 Reinforces Your Expertise
You are either the writer or the curator for your blog. Your target market is coming to you because they trust you and you save them time by finding the best in your topic and speciality and sharing it. Whether it’s trends, tips, care and resources, testimonials, new product or whatever else.
#3 Boosts Your Visibility
Your blog is all about creating a visible online presence for you that stays current and up to date fed by fresh posts, articles, videos, and more.
#4 Enhances Your Credibility
When you create a consistent presence with your blog posts and regularly share your expertise and that of others in your industry or niche, you grow your KLT factor (Know, Like, and Trust) essential to creating sales.
#5 Markets New Programs and Products
Your blog is a natural place to share information educating your prospects and customers about new products you have coming out (or arriving) and new programs and services you are introducing. It is non-salesy, informative and low key.
#6 Announces Events
When you hold events whether these are in a brick and mortar location or virtual, your blog is the perfect place to announce events, generate buzz and get some excitement going.
#7 Hold Contests
Your blog is a great place to hold contests for your readers and subscribers, get them active and involved with your content and hungry for your programs and products. You can provide digital download rewards and prizes or make it something they have to come by your store to claim.
#8 Creates Interaction
Commenting on your blog is an easy way to interact and reach out to you. It provides access that may be otherwise limited. There are many gurus who you can’t reach easily by phone or email but they do answer their blog comments. I personally reply to each and every one of mine.
#9 Shares Testimonials & Rave Reviews
Your blog is a no-brainer place to share your testimonials and rave reviews whether these are in print format, audio, or even video. It seems less in your face than the often done “testimonials” page on a website. For these are coming in over time and simply sharing how your expertise made a difference.
#10 Easy for NON-Techs and Low-Techs
Your blog is best set up on wordpress.org. And if you don’t want to do it yourself, there are thousands of eager VA’s, freelancers, and even maybe your high school nephew happy to do this for you. They truly have made it simple and put it in easy to understand terms (no fancy web talk here.) There are also many programs that you can invest in that will teach you the ropes if you want that kind of training.
The point is stop setting up obstacles to your success and instead claim it, oh and did I mention that when you dive into blogging, you’ll want to share the very same content you create with your ezine and your articles? How cool is that, you can create once (or leverage private label rights content) and use it quickly and easily in three places. I know you need more so subscribe to the feed here because it’s coming and yes, I do want your comments.
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When you are serious about moving your business marketing forward with simple marketing success systems, real time saver shortcuts, and a custom plan, be sure to grab your free membership to the www.superchargesuccess.com Insider Success Circle. Life is short and so much sweeter when you live at the top.
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is it possible or do you know how to move an existing blog from blogger over to wordpress.org?
I don’t know how to do it, my webmaster takes care of the tech side. It is relatively simple but I know only from second hand experience. If you want to reach him directly it’s firstname.lastname@example.org
thank you, great post and for anyone that has not had any experience I know that with this post that they would be able to sort it out. Well done!
@Kendra Kroll, there is a plugin you can get that will import all of your blogger posts to a WP blog, the plugin is ‘blogger importer’ and is available here http://wordpress.org/extend/plugins/blogger-importer/
Melissa, again thank you and please keep up the posts, I will sub to your RSS to keep upto date 😉
Thanks for helping Kendra!
Melissa, aloha. Your clear step-by-step guide will go along way to removing the concerns that people have about blogging. Also, of course, your hints at the end will help them to be recognized as the experts or authorities that they are. Thx so much. Aloha. Janet
Aloha to you Janet, I’ve got family in Hawaii, used to get there often.
Glad you enjoyed the post, lots more to come.
I’ve been self-hosting my business blog on my website for a couple months (after being on blogspot.com for almost a year), but I’m not sure if I’m getting any “SEO juice” as they call it.
Don’t know if I should have moved the website & the blog to WordPress.org if I should “wait it out” and see what happens.
As for my personal blog, I’ve left it on blogspot.com for now. Not really concerned about ranking up for that one – just the place I get ideas out of my head and in print, or where I rant from time to time.
Are you using targeted keywords inside your posts for organic SEO? Are you tagging and categorizing each post? Are you sharing your posts through social media more than once and with your community?
All this matters, and be sure you have google analytics attached to your site and blog and you check it weekly to track stats.