Are you a living successful example of what your product or service delivers? That’s a big question isn’t it? When you aren’t, can you really and truly expect your client’s to buy from you? Let’s take a look at this, when you are a design professional your home needs to be a reflection of your talent. It needs to represent your style, your abilities, and the benefits of good design. Too often we neglect ourselves and our environments and wonder why we are having difficulty both attracting prospects and converting them into ideal clients. If you aren’t your own client first then take yourself on.
For over a decade I taught busy professionals and homeowners about decorating through the local university. Each class, usually 20-30 people, had an invitation to visit my home for a class gathering; often these would be back to back three nights in one week when I had that many classes in session. Many participants were amazed that I’d open my home to relative strangers. To me it was essential to show them that I walked my talk. My home was (and still is) a living example of my design education, experience, and philosophy. It put into tangible visual format what I’d been teaching and sharing. It also allowed them a more personal (if not intimate) look at my life, who I am, and what I’m about. Inevitably I garnered clients from each class. These people often became good friends and proved to be ideal clients because they understood my talent and passion completely. I let them see all of it.
When you keep half of yourself concealed you aren’t serving your talent or your success. Take the time to get your house in order, to become your best client. I know there is an old adage that “the cobbler’s children have no shoes.” Don’t follow it! When you are in design then design for you first. When you are in fashion, then dress yourself first. When you are in real estate then sell yourself a home first! (There would be a real disconnect for me buying from an agent who wasn’t a homeowner and hadn’t been through the process once if not multiple times directly!) When you are a builder, then build for yourself first. When you are in printing be sure you print for yourself first. When you are in hospitality then stay at your hotel or eat at your restaurant first!
Whatever it is you offer whether a product, a service or a combination of both, make sure that you are a consumer of either or both first before selling it to another. Walk your talk is simply a best business practice. It is about being authentic and transparent, consistent and real.
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