For many interior designers, the idea of getting quality PR can seem daunting, especially without the budget for a full-time PR firm. However, with innovative solutions like the Library Card program, designers can now access valuable interior design PR opportunities without making a significant financial commitment.
In a recent conversation with Melissa Galt, Molly Schoneveld, founder and CEO of The Storied Group, shared insights on how designers can take advantage of this unique approach to public relations. Here’s how the Library Card program can help you get published and build your brand without the need for a long-term PR contract.
What Is the Library Card Program?
The Library Card program was born out of necessity when Molly Schoneveld recognized that her PR firm, The Storied Group, couldn’t accommodate every designer on a retainer basis. The program offers a more accessible way for designers to gain PR exposure by connecting them with interior design PR opportunities that match their work. Instead of paying for full-service PR, designers can opt into the Library Card, where they receive curated media inquiries and can choose which opportunities to pursue.
How Does It Work?
When you join the Library Card program, you’ll receive interior design PR opportunities sent directly to your inbox. These opportunities can range from print features in high-profile magazines like Good Housekeeping and Better Homes & Gardens to digital stories on popular design websites. The Storied Group acts as the liaison between you and the media, ensuring that your responses are professional and aligned with the publication’s needs.
The Benefits of Selective PR Participation
One of the key advantages of the Library Card program is that it allows you to be selective about the interior design PR opportunities you pursue. Not every media opportunity will be the right fit for your brand, and that’s okay. The program empowers you to choose the placements that best align with your business goals and the image you want to project.
Key Takeaways
The Library Card program offers a unique opportunity for interior designers to access interior design PR opportunities without the need for a full-time PR commitment. By leveraging this flexible approach, you can selectively participate in media placements that align with your brand, maximize your exposure, and build your reputation in the design industry.
Remember, PR is a long-term strategy that requires consistent effort and high-quality presentation, but with the right tools and mindset, it can significantly elevate your business.
When you’re ready to increase your interior design business profits, work exclusively with ideal clients, and enjoy the time and resources for your extraordinary life, explore your coaching options. We’ve got your back in the business of design and the business of home.
