Most creatives tend to go job to job, project to project, and client to client without any sense of a waitlist or a queue. This usually ends up feeling like a rollercoaster of cash flow and profits in your business. And while a rollercoaster ride is always exciting at an amusement park, it is much less enjoyable when it comes to your business model. The last thing I want is for you to feel overwhelmed by an incessant flow of projects without time to manage them all or, on the flip side, worried about where your next project will come from.
That’s why in today’s episode, we are diving into how lead generation can help you fill your profit pipeline without becoming overwhelming or unmanageable for your creative process. Having a project pipeline and building it on a continual and consistent basis eliminates the rollercoaster and puts you squarely in charge of the projects and the clients that you’re working with and the timeline that you’re working with them on.
I am not asking you to overload yourself and I do not want you on the fast path to burnout. Instead, I want you to feel in control of the projects that you take on, when you take them on, and why you are taking them on. And that does not mean sacrificing your steady workflow (and, importantly, your cash flow) either! So, grab a pen and paper and tune in for my best-researched and proven strategies for generating project leads and designing a practical process for managing them which will benefit both you and your client.
In this episode, you will hear:
- What a profit pipeline is and why you need one
- How to create a paid VIP waitlist for clients
- Various lead generation strategies to seek out clients you will most benefit from working with
- The importance of connecting and building relationships with clients
- How partnering for profit can help you increase your client market and gain new opportunities
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