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5 Fast & Fun Ways to Stay Top Of Mind with Your Customers

In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. So how can you ensure that you stay top of mind and claim the “mindshare” that will make a difference?

I’ve always thought of it as being a “GoTo Guru” but learned the term “mindshare” from a colleague and with permission I co-opted it!  You see to succeed today, you really do have to be top of mind for your customers even when they aren’t ready to buy from you. (They will be and you need to be first on their list to call, better yet, you’ll be calling them.)

There are five simple ways you can ensure “mindshare” with your customers:

1) Keep in Touch with Gratitude~ I know it sounds basic yet it is very rarely acted on. When I began in business almost twenty years ago I sent a hand written thank you note (not an email and not a Send-Out-Card) to each and every client I met with. It didn’t matter if it was my first visit or my fifteenth, you got a note. I had clients commenting on my notes. MINDSHARE.

Claim MINDSHARE Today by sending a hand written note. Yes, you can use a Send Out Card, but it won’t have near the impact.  (Oh and I’m not giving you a hyperlink as I don’t rep SOC! )And email is likely to be buried under the avalanche that is their inbox. Instead visit the ghost town of their postal mail box. Use attractive stationary or a fun card. People love to open fun mail!

Unforgettable Travels to Share

2) Let Them Live Vicariously ~ Let’s face it, some people lead more adventurous lives than others by virtue of the travel  they do. I love travel! Many of my clients don’t get the chance to travel or don’t want to but love to hear about it. So every trip I used to take,  I’d get a collection of postcards. (Today I do Facebook updates, it isn’t as personal and I will likely return to postcards.) I carried stamps and mailing labels with me unless in a foreign country (then I bought them on site.) My first night, I’d hand write short notes to each person. I did cards for as many as fifty people.  When I returned, I’d often see my postcards up on their refrigerator or on their desk as a reminder. MINDSHARE.

Claim MINDSHARE Today by sending old fashioned postcards or creating a cool and clever email postcard with pictures of your trip. See my friend and video guru Lou Bortone for how to make this happen.

3) Sharing Value Content ~ I grew up with a mom who always sent me newspaper clippings and articles. Old fashioned yes, and a powerful way to stay in contact. I do the same thing with clients, even today. While, of course, I send virtual articles. Because I still love to read real magazines and tear out articles,  I still mail them to clients to review, comment, and even save. MINDSHARE.

Claim MINDSHARE Today by sharing articles regularly with your customers both online and in real time by mail.  They are likely to bookmark what you send or save the real deal in a file with your name attached. Be sure to tell them WHY you thought the article would be of interest. Random sharing isn’t relevant.

4) Congratulate on Successes ~ I remember  having a doctor visit a few years ago (keep reading, I’m not going into medical detail!) And in the consultation, this doctor pulled a file on me that had clippings of local press I’d been featured in. I was wowed that he’d gone to that trouble. MINDSHARE.

Claim MINDSHARE Today by setting up Google Alerts on your client’s names and tracking any press they get. Send a note of congratulations either by email, or better yet get a copy and send it with a personal note by snail mail. People love to be recognized, this will garner you points.

5) Learn About Them ~ Nothing is more powerful than remembering children’s names, ages, where they are in school or your client’s favorite sport, team, or hobby. When you get to know the person behind the profession, you claim real MINDSHARE. In this day and age, that is one of the reasons to use social media and social networking. So much information is now at our fingertips without even having to ask. It is about getting to know them as a 360 degree person and allowing them to know as much about you. This fosters their KLT (know, like, and trust) factor. MINDSHARE to the next degree.

Claim MINDSHARE Today by searching your clients online and on Facebook, Twitter, LinkedIN and more. If they have a blog, you may want to bookmark it so you can check it out from time to time, or you may decide to subscribe to the RSS. Don’t necessarily friend them on Facebook, but definitely like their fan page if they have one. Before sending a friend request make sure they invite non-family and friends. You can easily follow on Twitter and certainly connect on LinkedIn.

Please comment on what methods YOU USE to garner MINDSHARE with your market. And always you are welcome to connect with me on Facebook, Twitter, and LinkedIn!

Filed Under: Best Business Practices, Business Development, Developing Your Brand, Marketing Strategies, Melissa Galt, Referral Marketing, Social Media Marketing, Success Habits Tagged With: Business Development, Getting More Business, Marketing Strategies, Networking, Social Media, Social Media Marketing, Social networking

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Comments

  1. Susie ( says

    January 28, 2012 at 10:42 am

    Melissa-

    It’s so true – the power of a personal connection! That’s what builds relationships. We are still doing work for one of our first clients – twenty-five years later! ~ Susie

    Reply
    • Melissa Galt says

      January 28, 2012 at 11:54 am

      Susie,

      That is awesome, glad you know the secret!

      Hugs, Melissa

      Reply
  2. Kit Furey says

    January 28, 2012 at 12:10 pm

    Thank you for yet another powerful and practical post, Melissa. I especially appreciate the way you’ve introduced the concepts and then given us a very specific example of an action step. Plus your suggestions get to the heart what I’ve been feeling: in the cacophony and static of electronic exchanges, a heartfelt personal touch really stands out. Hugs to you, Kit

    Reply
    • Melissa Galt says

      January 28, 2012 at 2:25 pm

      Thanks Kit,

      Yes, there is no substitute for the personal touch.

      Hey got put your image into gravatar.com. Entirely free, we’d like to “see” you.

      Hugs, Melissa

      Reply
  3. Francesca says

    January 28, 2012 at 3:32 pm

    For a real Mindshare why not call up a client and ask them out for a coffee, lunch or to share a parkbench and an ice cream cone in the summer of course.

    Don’t talk business just invite them out to clear their mind, you never know where the conversation will stray to maybe a problem that you might have the answer to.

    Reply
    • Melissa Galt says

      January 28, 2012 at 6:02 pm

      Thanks Francesca,

      That sounds great for local clients and those who will take the time (I’ve found that can be tricky at times, lol.)

      Hugs, Melissa

      Reply
  4. Mara says

    February 6, 2012 at 10:27 am

    Love this… and so true. I really like the “congratulate successes” idea. We all need pats on the back esp. when unexpected!

    Reply
    • Melissa Galt says

      February 7, 2012 at 7:03 pm

      Thanks Mara,

      Hey head on over to gravatar.com and add your image so you’ll show up next comment!

      Hugs, Melissa

      Reply
  5. Larry Fried says

    February 11, 2012 at 4:02 pm

    Melissa,
    Following you for such a long time, and now it is MY Show, on my own efforts. I have become an Certified Instructor and Approved School for The Clean Trust (formerly the IICRC). I am starting off my first training class next month, seek students to benefit from all my years of experience, and approved course leading to a Certification for the student. I will forward you a flyer under separate email. My best as always, and finally had some time to read more than just the front page. My best….
    Larry

    Reply
    • Melissa Galt says

      February 11, 2012 at 4:05 pm

      Congratulations Larry!!

      That is awesome, know you will knock it out of the park with your new venture. Look forward to learning more.

      Hugs, Melissa

      Reply

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➡️ When it comes to crafting project agreement ➡️ When it comes to crafting project agreements with clients, I want you and your bottom line protected. 

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