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Tough-love Business Coach. Marketing Magician. Inner Imposter Buster. Cocktail Connoisseur. And Queen Of Unpopular Opinions.
Have you been watching non-stop news about COVID19? Are you spending your time hunkered down at home, distracting yourself with anything but work? Your interior design business needs you now more than ever. Binge on your business, not on netflix!
Perhaps you’ve had clients put the brakes on projects in progress, delay the start of a new project, or outright cancel. I get it, that’s scary and sucks. Or you could be like one designer I spoke with who was business as usual with an installation, several deliveries, and a couple of client meetings by Zoom, last week.
Your interior design business will largely go the way your mindset and attitude go. When you react with fear and panic, your business will reflect that. When you respond with courage and creativity, your business will reflect that. Which will you choose?
It’s not business as usual, not even close. There is business to be done and clients who want design now more than ever before. Will you have to do business differently? Yes, absolutely.
The fantastic news is that your interior design business has every tool necessary at the touch of a button on your keyboard as the tools are all digital. Add Zoom or Skype for client meetings face to face without being toe to toe. Instead of print or physical format, now you’ll provide digital floorplans, elevations, moodboards and more, it’s all possible and far simpler than you might think.
Take the gift of time you have now at home to explore the new tools (they aren’t so new, just new to you potentially.) Reach out to clients, see how they’re weathering the storm we’re in. Find out if there’s anything you can do to make them more comfortable. Isn’t that what the interior design business is all about, making clients more comfortable?
#1 Collect all outstanding invoices. Do this sensitively and smartly, and do it. While many clients won’t be truly affected by the market roller coaster, some will be. Don’t risk taking an unnecessary hit by an insolvent client.
#2 Verify terms with all suppliers. Now is the time to ask for an extension if you might need it. This presumes you have an excellent credit history with your vendors (and the reason you want one.)
#3 Focus on revenue generating activities including marketing. This is not the time to pull back and hide as many other businesses are doing. Be the beacon of light in a sea of darkness, stand out.
#4 Review your services and see where you can strategically add a service, provide clarity around existing services, or trim your offerings. Focus on what you love to do and what brings in the most revenue.
#5 Assess your brand image online and offline. Does it truly reflect the quality of your work? Do you need to do some editing or curating on social media, or in your blog? This is the perfect time to polish your image.
#6 Create that long overdue content calendar and get it filled with posts so that your marketing is actually set and scheduled for months to come. It’s so much simpler when you do this rather than scramble at the last minute, or let it stall. Your marketing is a strategic engine that, when done well, keeps your interior design business full and profitable.
#7 Clean up your physical premises, whether it’s an office at home or your retail shop (if you can access it safely.) Usually life and business are moving too fast to allow proper time for this type of maintenance, now is the perfect time! You’ll think more clearly, and take action faster in a well appointed, organized work environment (even if you are sharing it with unexpected coworkers like your kids, right now.)
When you are truly prepared to move your interior design business forward in the worst of times or the best of times, schedule a complimentary Design Business Diagnostic session with Melissa, RIGHT HERE.