When it comes to closing design deals, it’s not just about presenting beautiful work—it’s about understanding the key psychological and emotional sales triggers that drive more design sales and … [Read more...] about Unlocking Client Motivation: 15 More Psychological Triggers to Elevate Your Design Sales
Design Marketing and Sales
Sell Design Services Effectively Without Feeling ‘Salesy’
Selling doesn’t have to feel uncomfortable. In fact, when you think of selling as inviting someone into a solution they genuinely need, the entire experience changes. Use the sales triggers here to … [Read more...] about Sell Design Services Effectively Without Feeling ‘Salesy’
10 Big Little Mistakes Sabotaging Your Design Success
As interior designers, we spend a lot of time perfecting our craft, but sometimes it’s the little things that can hold back our business growth. From the way we present ourselves online to the … [Read more...] about 10 Big Little Mistakes Sabotaging Your Design Success
Designing with Confidence: How the Right Agreement Protects Your Business
When running a design business, your skills and creativity are only part of the equation. One of the most powerful tools you can have in your arsenal is a solid design agreement. More than just a … [Read more...] about Designing with Confidence: How the Right Agreement Protects Your Business
Why Every Designer Needs the Perfect Agreement
As a designer, you pour creativity and energy into each project. But without the right agreement in place, you could find yourself underpaid, underappreciated, and dealing with unnecessary stress. In … [Read more...] about Why Every Designer Needs the Perfect Agreement
Increase Your Design Profits with a Feasibility Package
Today we’re diving into how you can earn higher design fees by increasing your profits with a feasibility package. I recently did a launch class for BOH, and the idea of the feasibility package came … [Read more...] about Increase Your Design Profits with a Feasibility Package
Maximizing Your Design Discovery Process for Profit
As a designer, one of the most critical yet often overlooked stages in your business is the design discovery process. This isn't just a meeting to gather basic details; it's the gateway to a … [Read more...] about Maximizing Your Design Discovery Process for Profit
7 Myths of Client Money Talks
Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here’s the … [Read more...] about 7 Myths of Client Money Talks
Is Pay-to-Play Interior Design PR Worth It?
We’ve all been there—those pay-to-play opportunities pop up, promising a feature in a high-end publication or magazine. They sound so tempting, right? But is it really worth the investment? Let’s dive … [Read more...] about Is Pay-to-Play Interior Design PR Worth It?