Design Business Freedom Podcast
086: Your Interior Design Clients Aren’t Qualified, Take the Lead
Ever felt lost in the maze of design decisions, wondering if you’re making the right choices for your clients? As a designer, it is important to embrace your role as a navigator, steering your clients towards the beautiful and functional spaces they dream of. This episode is brimming with insights on how to assert your…
085: 3 Keys to Interior Design Business Success
Did you know that there are three actionable ways to guarantee every project that you take on will grow your business? Leveraging client testimonials, referrals, and photography are the best ways to use your prior successes to propel your future ones. Today, I’m deep-diving into each so that you can be more successful with every…
Build Your Business Around Travel and Thrive
Imagine being able to travel the world, experience new cultures, and still run a thriving interior design business. For my coaching client, Megan Siason, founder of M Studio Interior Design in Southern California, this dream has become a reality. By strategically structuring her business, Megan has managed to integrate her love for travel with her…
Uncover the Home’s Interior Potential: A Step-by-Step Interior Design Discovery Process
As an interior designer, one of the most valuable services you can offer your clients is the ability to uncover the full potential of their home’s interior. My comprehensive and proprietary approach includes conducting a Home Review or Style and Comfort Assessment. This interior design discovery process not only allows you to provide targeted design…
Design Discovery That Guarantees You Land the Project
Landing a project is about building trust, understanding your client’s needs, and guiding them through a thoughtful discovery process. Here is your proven strategy for effective design discovery consultations that guarantee you land the projects you truly want. You’ll learn how you can transform your approach to client consultations and set the stage for successful,…
The Four Steps to Landing Every Interior Design Project
As an interior designer, landing a project isn’t just about showcasing your portfolio—it’s about establishing trust and building rapport with potential clients from the very first interaction. A thorough and strategic discovery process ensures that every client is the right fit for your business and that you get better design clients. Here we’ll explore the…
Client Money Personalities for More Profit in Interior Design
As an interior designer, understanding your clients’ personalities is crucial for delivering designs that resonate with them at an investment they welcome. Have you ever considered how their client money personalities influence their decisions? My coaching client, Bethany Palmer, an interior designer and former financial advisor, sheds light on how recognizing and working with different…
Systems Essential for Your Design Business
Running a successful interior design business requires more than just creative vision—it demands a well-structured process that ensures profitability. The key to consistent profits lies in implementing smart systems and proven processes. Without these, you risk losing control of your projects, undercharging for your services, and ultimately sacrificing your bottom line. Here’s why having too…
Accessing PR Without a Big Investment & Hiring a Firm
For many interior designers, the idea of getting quality PR can seem daunting, especially without the budget for a full-time PR firm. However, with innovative solutions like the Library Card program, designers can now access valuable interior design PR opportunities without making a significant financial commitment. In a recent conversation with Melissa Galt, Molly Schoneveld,…