Design Business Freedom Podcast
The One Word That’s Sabotaging Your Interior Design Profits
Your talent is not what decides the size of your projects. Your words are. I have watched gifted designers undersell, under-charge, and talk themselves out of the very projects they most wanted and deserved. Not because of their portfolio. Not because of their process. Because of the vocabulary they carried into the room. I taught…
Stop Hiding in Your Interior Design Business: How to Get Seen, Found, and Hired
Here’s something I see in interior design businesses all the time, and it has nothing to do with your talent. You’re hiding in your business. Not on purpose. But you’re hiding all the same. And hiding means you’re not being seen, you’re not being found, and you’re not getting hired. Let me share how I…
The Perfect Design Contract: Protect Your Profit, Your Practice, and Your Peace of Mind
I have seen too many designers flying without a net. That is what I call it when you work without a contract, or when you work with one that has no real protection in it. I understand why. Agreements can feel scary and uncomfortable, mostly because they are written in legalese instead of plain English.…
9 Proven Ways to Fill Your Interior Design Pipeline with Ideal ClientsÂ
Most designers run their business job to job, project to project, client to client, with no wait list and no queue. That puts you on a potentially very unpleasant roller coaster. Roller coasters belong at Six Flags. They are no fun at all when the ride is your cash flow and your profit. Your pipeline…
Attracting Ideal Interior Design Clients: The 4 Intel Types Most Designers Miss
If you are not marketing specifically to your ideal client, you are marketing to a population. And marketing to a population is profoundly ineffective. For the first five years of my design practice, I took every client who showed up. I was not selective. I was not discerning. My workload was insane, 80-plus hours a…
Interior Design Client Experience: 4 Things That Matter More Than Your Talent
Your client needs four things from you. Not at the end of the project. Not at the big reveal. From the very first interaction through every phase, every update, every decision, and every challenge along the way. They need to be Heard. Understood. Valued. Cared for. It sounds simple. It is profoundly nuanced. And when…
How Interior Designers Can Work with Contractors Without Losing Their Sanity
You cannot do design without contractors (and this includes installers of all kinds). Unless you are strictly furnishing and accessorizing, contractors are an integral part of every remodel, renovation, and new build. And even when your client hires them directly, you still must work with them. The challenge is finding quality ones, vetting them properly,…
How to Charge Your Value on Interior Design Projects
You are not charging for your time. You are charging for the outcome. And the outcome you deliver is always worth a tiny percent of priceless. The impact your work has is life changing and business growing, never doubt that. Interior design impacts clients at their core levels, it improves their physical, mental and emotional…
Guaranteed Growth from Every Interior Design Project
Every project you complete is more than a finished interior. It is a growth engine for your entire design business when you know how to leverage it. There are three specific ways to guarantee growth from every single project. Each one creates strategic tip points that stack in your favor and deliver more ideal clients,…
