Marketing & Sales
SOCIAL NETWORKING KNOWHOW: Twittering with the Big Boys
I had the opportunity recently to attend an Atlanta TWEETUP. That is where those of us used to communicating by Twitter only get to meet face to face, swap news, business strategies, and socialize! It was a lot of fun and found a great new place to grab great “fast casual” eats, Fuego Mundo. More…
MARKETING SUCCESS STRATEGIES: 3 Surefire Shortcuts to Build Trust and Sales
The best way to make a sale is to build trust with your prospect. The fastest way to build trust is to prove the value in the product or service you are selling. There are three shortcuts that make building easy, simple, and fast. #1 Give a Sample or a Guarantee Now depending on the…
MARKETING STRATEGIES FOR SUCCESS: 3 Guaranteed Ways to Grow Sales Quickly!
Marketing success is largely dependent on your communication skills. This can be tricky because everyone communicates slightly differently and you can never quite tell if someone is a visual learner, an auditory learner, or a kinesthetic learner. So to play it safe and cover all your bases, here is a shortcut that will touch each…
How Color Sells: Are You True Blue?
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know…
MARKETING SUCCESS STRATEGIES: 7 Simple, Proven Techniques to Turn Prospects Into Clients
These quick and effective steps are ones I use regularly to turn prospects easily and quickly into clients (if there is a fit), and you can too! Listen. It sounds simple and it can be but too often we get caught up in wanting to tell them all about ourselves. This isn’t about us; it…
SOCIAL NETWORK SUCCESS: Keep Your Followers Following
The only way to ensure you don’t lose followers is to consistently provide quality content on your networks. The only confusing part is that means slightly different things on each network. Here is a cheat list of content Do’s and Don’ts for the top three! Twitter Do: Keep it upbeat, fresh, and relevant. Positive quotes…
How Color Sells: Chocolate Is Sexy and Dependable!
Color is about more than interior design and fashion, it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know…
SOCIAL NETWORK SUCCESS: Keep It Appropriate
The social networks, Facebook, Twitter, LinkedIN, Ecademy and more are social and professional for most of us. As a veteran of online dating they are not the forum for that. So you can imagine my being caught off guard when an invitation from LinkedIn through another connection started off with “I don’t believe in Match.com!”…
MARKETING SUCCESS STRATEGIES: Those that CAN Teach!
Yes, I do know the old adage “those that CAN’T teach.” But I also know that one of my best paid marketing strategies is teaching. In fact, that is how I began my design business. I taught adult continuing education at Emory University, Oglethorpe University, and Spruill Arts Center all in Atlanta for a decade.…