Marketing & Sales
Melissa Is In The Presence of Greatness!
San Francisco Rocked! This last week I had the good fortune of attending the TSS (Teleseminar Secrets) Reunion in San Francisco. There were 150 of us from a possible 500+ that made the trip to connect first hand and experience Alex Mandossian in person. We had all graduated from his 8 week teleseminar training in…
BUSINESS BUILDING BLOCKS: 3 Proven Ways to Turn PR into Prospects, Projects and Profits!
Getting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is critical to have a plan for distributing your feature or article in a meaningful way both online and…
MELISSA'S FAVORITES: List Building
If you want a quick and cost effective way to jumpstart your prospecting, consider renting or buying a list. I’ve used a number of different services over the years and found that Concept Marketing is one of the best. They are available directly at www.marketingsource.com (this is not an affiliate link). Keep in mind that…
Melissa is on the West Coast!
 Chairish the Future was a big success! I have to say having never attended a live auction before that was a blast! I knew just when to bid to drive up the pricing and at the same time when to bid so I’d win and I did. I’m the proud owner of three new…
SOCIAL NETWORK SUCCESS: From Cyberspace to Real Results
I know many professionals puzzled by the advent of social media want to know if it can yield real results, it can and it does. Right now I have the honor and privilege of a first class trip to China in April to kick off the Guangzhou Design Week that comes up later this year.…
MELISSA'S FAVORITES: Know Your Customers!
This is from a dear friend who is married to a wonderful Middle Eastern gentleman so she gets this! It doesn’t matter who you are married to or if you are married. If you are in business you MUST get this too. KNOW YOUR CUSTOMER, UNDERSTAND YOUR CLIENT! – – – – – A disappointed…
How Color Sells: Got a Sweet Tooth, Steer Clear of Pink!
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know…
Slumdog Millionaire
“Slumdog Millionaire“ – Dev Patel, Freida Pinto, Madhur Mittal, Anil Kapoor, Irfan Khan Totally deserved the Oscar sweep it made. Having been to India made this so much more real to me. It was brilliantly crafted by Director Danny Boyle. An unknown and virtual outcast wins millions on national television and how does he possibly…
MELISSA'S FAVORITES: What's Your True Personality?
This is too much fun and frighteningly on target. Check out www.colorquiz.com. It won’t take more than 3 minutes to reveal your true nature, the challenges you face, and what you are really looking for. It is surprisingly revealing and gives you options to share it with friends and on the networks. www.colorquiz.com