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Tough-love Business Coach. Marketing Magician. Inner Imposter Buster. Cocktail Connoisseur. And Queen Of Unpopular Opinions.
In this week’s episode, you’ll learn the value of turning to your unique history, education, talent, experience and expertise as the source to build your business and realize your dream. You know everything you need to know including where you can best make a significant impact. Don’t get distracted by dollars that aren’t tied to your passion, your purpose, and your mission.
When I spoke with Jan she was feeling uncertain and uncomfortable about the new direction she was taking her business. She lacked the passion and heart necessary to really put her energy behind it, yet she kept trying to justify it as the right path.
You can make a lot of money doing a lot of things but if you aren’t happy doing it, it’s not worth much. When you have a passion, you bring a boundless enthusiasm to what you do that proves irresistible to those who need your service.
How much you make will be governed by the level of the marketplace you play at. You can either sell a few packages at the top of the market or you can sell lots of packages at the bottom of the market, there is no middle, so make up your mind and research your market to find out where there’s a gap.
It turned out that Jan had been coached by someone who talked her out of her dream and ignored her rich history, experience and expertise in teen drug abuse and counseling. This coach had instead come up with a plan designed to make Jan dollars but at the expense of her passion, commitment, and leaving her talent behind. No wonder she wasn’t happy and wasn’t making money.
Create a program both for the teens as well as for the parents (separately) that speaks to conquering the challenges and improving teen behavior while showing parents how to communicate more effectively and support their teen. It’s a big goal, and there isn’t a ton of competition online because most solutions require the teen to board or be sent away and cost a lot of money. There is enough online competition to establish this as a viable opportunity (too little competition may mean that there is no demand.)
Have Jan research online opportunities to help troubled teens and get inspired to put together her own program and market it to parents in need. After all, it isn’t the teens that are going to invest in the solution, but their worried parents. Once inspired, Jan can put together a program that fills a gap in the market and is based on both what the market needs as well as Jan’s years of experience, training, and expertise in the teen counseling market.
The big lesson here is to allow your talent, your history, your education, and your unique experience to be your guide in finding your passionate and profitable niche. There is nothing more magnetic than enthusiasm for one’s chosen business. And it makes business sweeter and more lucrative.