Instagram is an invaluable tool for creative professionals, particularly those in the design industry. In Part 2 of our guide on harnessing the power of Instagram, we’ll delve into the strategic use of Instagram hashtags for designers and the importance of following the right accounts to build your brand, increase your visibility, and attract your ideal clients.
1. The Importance of Hashtags
Instagram hashtags for designers are more than just trendy keywords; they are essential tools for getting your content noticed by the right audience. Hashtags on Instagram help categorize your content and make it discoverable by users who are interested in specific topics. However, using them effectively requires a strategic approach:
Human and Search-Friendly: Instagram hashtags for designers aren’t just for search engines—they’re for people, too. Your clients, vendors, brand partners, and even other designers might be following specific hashtags that resonate with their interests. This means your hashtags need to be relevant and thoughtful.
Mix and Match for Maximum Reach: A balanced hashtag strategy should include a mix of low, medium, and high-use tags. For instance, 40% of your Instagram hashtags for designers should be low-use (under 50,000 posts), 40% medium-use (50,000 to 200,000 posts), and 20% high-use (200,000 to 1 million posts). This mix ensures your posts have a better chance of being seen without getting lost in the noise.
Avoid Hashtag Stuffing: Instagram’s algorithms penalize accounts that overuse hashtags or apply irrelevant trending tags. It’s better to use a smaller number of highly relevant Instagram hashtags for designers than to clutter your posts with too many.
2. Create Hashtag Blocks
Instead of coming up with new hashtags every time you post, save yourself time by creating hashtag blocks. These blocks are pre-saved groups of Instagram hashtags for designers tailored to different types of content you regularly share:
Room-Specific Hashtags: Have blocks ready for specific rooms or project types like #LivingRoomDesign, #KitchenInspiration, or #MasterSuiteMakeover.
Localized Hashtags: Incorporate Instagram hashtags for designers that focus on your geographical area, such as #ChicagoInteriorDesign or #NYCLuxuryHomes. These help you connect with local clients and businesses.
Vendor and Product Hashtags: Don’t forget to tag vendors and products, such as #SherwinWilliamsPaint or #RestorationHardwareLighting. This not only boosts your post’s discoverability but also opens the door for potential re-shares by those brands.
3. Who to Follow on Instagram
Building a profitable Instagram presence isn’t just about who follows you—it’s also about who you follow. Here are key categories of accounts you should consider following:
Key Local Businesses: Follow local real estate agents, luxury builders, architects, and high-end boutiques. These accounts are often connected to your ideal clients and can be valuable partners for referrals.
Local Media and Influencers: Engaging with local lifestyle publications, editors, and influencers can boost your visibility in your community. Their platforms can help you reach a broader audience that aligns with your target market.
National and Industry Publications: Follow editors, photographers, and stylists from national design magazines you aspire to be featured in. Engage with their content to stay on their radar for potential features.
Your Clients: Don’t hesitate to follow your clients, both past and present. Engaging with them on social media keeps you top-of-mind and can lead to referrals when their friends and followers see your interactions.
Complementary Businesses: Connect with businesses that serve the same clientele but aren’t direct competitors, such as luxury car dealers, high-end caterers, and wellness professionals. These connections can lead to mutually beneficial collaborations.
Key Takeaway
Effective use of Instagram hashtags for designers and strategic following can significantly enhance your Instagram presence, making your brand more visible and attractive to potential clients. By thoughtfully selecting your hashtags and engaging with the right accounts, you can create a powerful online presence that supports your business growth.If you’re ready to increase your interior design practice profits, work exclusively with ideal clients, and enjoy the time and resources for your extraordinary life, explore your coaching options. We’ve got your back in the business of interior design.
