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Tough-love Business Coach. Marketing Magician. Inner Imposter Buster. Cocktail Connoisseur. And Queen Of Unpopular Opinions.
The whole point of interior design website marketing is to attract and capture clients. It isn’t just because everyone else has a site or to hold a place on the web. Your interior design site is your invitation to check out your talent, your design process, and your story and explore a fit.
When a potential client does land on your interior design website, you have less than 25 seconds to capture their interest.
The following 5 essentials fixes will ensure you do that:
I know this sounds obvious, but I’m continually amazed at how many designers fail to do this. One of the first things a visitor to your site wants to see is social proof of your expertise and talent. Give it to them. Have a navigation that says Testimonials or Rave Reviews or even Satisfied Clients.
This is another piece I see missed on many designer’s sites. You’ve got great work, but you are naming it “townhome,” “Smith Residence,” or “Atlanta Project.” That doesn’t entice your visitor to click through and experience your talent first hand. Make it easy for them and make your descriptors relevant and tempting “Farmhouse Chic,” “Colorful Contemporary,” “Moody Modern.” You get the idea, use a couple of words that create intrigue and irresistibility.
So maybe your visitor isn’t ready to hire you or even have an exploratory call, but they want to know you better. There is no faster way to make that happen than to provide relevant, up-to-date social media links that are easy to find. That means links should be in your header and/or your footer in a color that stands out from your background. Depending on your site’s layout, if you have a right column, you can include the actual feeds there. If you aren’t on social media, you are invisible!
Are you rewarding your visitors? Dangle a goody at them so they’ll join your community (notice I did NOT say “join your newsletter list.”) I know you are an expert in design and can come up with “Top 10 Tips for a Gorgeous Great Room,” “5 Keys to a Successful Relationship with Your Designer,” or “How to Turn Your Junk Room into a Productive Home Office.” You don’t have to be a writer to provide a tip sheet. In fact you can search the web for prewritten content that you can purchase, or hire a writer on Upwork.com or even Fiverr.com if you don’t want to write it yourself.
I know this is a no brainer, but again, I see designer sites all the time that contact is either buried or non-existent. As in, they have a long contact form to be filled out and no way for the visitor to just pick up a phone and call or text. I’m all for a “Golden Door Policy” (you may know it as a velvet rope.) But you may miss the client of a lifetime if you don’t provide direct contact in an obvious way.
Check your website against these 5 fixes and see where you stand. These are simple fixes to make and will positively (and profitably) impact your business bottom line by maximizing your client attraction and capture (the goody).
When you want more, or if you desire a full review of your interior design website marketing potential, get in touch directly. Text me at 404-788-6528 and we’ll set it up. In this digital age, with so many means of communication, it can be oddly harder than ever to get through. I want to make it easy for awesome clients to find you, love you, and hire you!