• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Melissa Galt

Interior Design Business Coach

  • Meet Melissa
  • Work with Me
  • PODCAST
  • Books
  • Blog
  • Contact

Marketing Strategies: Leverage the Power of 5 for Maximum Exposure

I’ve got to commend Holly Blalock the Creative Director at C.R. Laine again. She has done an awesome job of leveraging her company’s exposure with marketing partners. This something every small business owner and retailer must do to beat the competition by maintaining and growing your exposure while minimizing marketing cost. Holly follows me and I was really tickled to meet her at High Point in person. What she has done, is something I’ve been advocating for the last couple of years to businesses large and small. It just makes sense to leverage your brand.

Whatever your business, in C.R. Laine’s case it is custom upholstery, you can make this work. Holly identified quality manufacturers of goods compatible with upholstery. These include European aged case goods (www.porteliot.com), hand-knotted rugs (www.kalaty.com), mirrors, wall décor and accessories (www.uttermost.com), fine home décor and lamps (www.orientaldanny.com), blue and white porcelain (www.tozaihome.com), twig chandeliers and lamps ( www.wishdesignsusa.com), fine custom art (www.artscapeusa.com) and hand-crafted rugs (www.companyc.com ).

Holly designed a simple but informative flyer with a complete listing of each vendor, their specialty, their full location and contact including an email contact in addition to the website of each. These were handed out upon entering the C.R. Laine showroom at High Point and buyers are encouraged to source these resources in addition to C.R. Laine. Each vendor chosen has provided selected inventory appropriate to C. R. Laine’s vignettes and is well showcased.

Now the true key in this is for C.R. Laine to, in turn, have a piece or two or three of upholstery in each partners showroom with a similar flyer directing buyers back to their opportunity. In addition, by implementing a password for each order, buyers could be offered even a 5% discount, making leads easy to track from this marketing coop program. C. R. Laine and Holly get it. They understand that this isn’t about competition but about collaboration. She knows that while there are a few buyers that will only want upholstery, most also are going to be sourcing for lamps, mirrors, rugs, artwork, and accents.

C.R. Laine becomes the “go-to” resource for their buyers and they increase their exposure, their credibility and subsequently their profitability with a minimal amount of investment. To appear in five or more additional showrooms would typically cost tens of thousands of dollars. Instead to collaborate and share exposure for mutual benefit with a select group of vendors at the same product quality, service level, and price point is what leveraging your brand is all about.

Want to use this article? You can, just include the text here: For more simple, easy, and quick tips on social media success check out www.todaybydesign.com. And when you are ready to take your business farther simply and easily, get your special report on the single simplest and quickest way to move ahead, www.changeyourrewards.com.

Filed Under: Best Business Practices, Business Development, Marketing Strategies Tagged With: Business Development, Marketing Strategies, Networking

Previous
Next

Reader Interactions

Comments

  1. Desirea - Web Designer says

    January 11, 2010 at 12:35 pm

    This is something that could easily be translated into online businesses. It used to be that people traded links. This was called “reciprocal linking”. In SEO campaigns, this type of linking is discouraged as it dilutes the page’s ability to focus on the website.

    If a company went out of the way to build a section promoting companies in the same markets selling complimentary items and got a reciprocal from the other group, this could be phenomenal for both companies. It would produce SEO links geared towards the other company and produce additional traffic. Affiliate programs could easily track how effective it was for each company.

    Great Post!

    Reply
  2. Tai Goodwin says

    November 30, 2010 at 8:04 pm

    This awesome idea is a great example of collaborative cross promotion. Not only are they lifting each other up, they are also providing value to their customers and prospects. It’s a win-win for everyone.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar


I’m Melissa!

Tough-love Business Coach. Marketing Magician. Inner Imposter Buster. Cocktail Connoisseur. And Queen Of Unpopular Opinions.

TELL ME MORE

Search the blog

Crowd Faves

How to Find the Best Interior Design Business Coach for You

Outsourcing is the answer to ditching deadly distractions when you want to grow your interior design practice.

7 Deadly Distractions Stopping Your Interior Design Business Growth

6 Ways to Calculate Interior Design Fees with Transparency

Recent Posts

  • 054: Hybrid Career Designer Deanne Bridenstine on Hiding Your Stuff
  • 053: Unlocking Business Growth with Effective Design Contracts: An In-depth Guide
  • Your Clients Aren’t Qualified, Take The Lead!
  • 052: What To Do When Inquiries Aren’t Coming In
  • Where Your Focus Goes, Finances Grow

Recent Comments

  1. Your Clients Aren’t Qualified, Take The Lead! | Melissa Galt on 051: Your Clients Aren’t Qualified, Take the Lead
  2. Lori LaRochelle on 051: Your Clients Aren’t Qualified, Take the Lead
  3. Where Your Focus Goes, Finances Grow | Melissa Galt on 050: Where Your Focus Goes, Finances Grow
  4. Get Your Team to Get More Done | Melissa Galt on 049: Get Your Team to Get More Done
  5. Your Permission Slip to Play (for More Profit) | Melissa Galt on 048: Your Permission Slip to Play (for More Profit)

Archives

  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • April 2021
  • March 2021
  • February 2021
  • December 2020
  • November 2020
  • October 2020
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • August 2019
  • July 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • October 2018
  • September 2018
  • August 2018
  • June 2018
  • May 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • September 2017
  • August 2017
  • July 2017
  • April 2017
  • November 2016
  • September 2016
  • August 2016
  • July 2016
  • April 2016
  • February 2016
  • August 2015
  • July 2015
  • June 2015
  • March 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006
  • June 2006
  • May 2006
  • April 2006
  • March 2006
  • February 2006
  • January 2006
  • December 2005
  • November 2005
  • October 2005
  • September 2005
  • July 2005
  • May 2005
  • April 2005
  • January 2005

Categories

  • Affluent Creative Articles
  • Best Business Practices
  • Business Development
  • Client Acquisition
  • Content Creation
  • Conversion Strategies
  • Customer Service
  • Developing Your Brand
  • Facebook Marketing
  • Gratitude
  • Instagram Marketing
  • Life/Work Balance
  • LinkedIn Marketing
  • Marketing Strategies
  • Melissa Galt
  • Mentoring
  • Mindset
  • Motivation
  • My Life's Adventures
  • Naked Marketing ~ Authentic Marketing
  • Podcast Episodes
  • Popular Posts
  • Prosperity Mindset
  • Public Relations Marketing
  • Referral Marketing
  • Retail Marketing Strategy
  • Social Media Marketing
  • Success Habits
  • Time Management
  • Twitter Marketing
  • Website Design & Marketing

Footer

GET MORE OF MELISSA, ON THE PODCAST!

Subscribe to the podcast, “The Affluent Creative,” and get the best in smart systems, proven processes, and the right strategies and resources to take your design practice to the next level.

START LISTENING

LET’S GET SOCIAL

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest

FREE RESOURCES TO SCALE YOUR BUSINESS

SUCCESS GUIDES, RESOURCES, TOOLS & EVENTS TO GROW YOUR DESIGN BUSINESS

DOWNLOAD >>

Get ready to embark on an enlightening journey wit Get ready to embark on an enlightening journey with my first guest, Deanne Bridenstine, CEO of @puredesigninteriorsohio 

➡️ From her transition from architecture to entrepreneurship, to the birth of her partnerships with various design companies, Deanne shares how she built a successful creative business. 

Don’t miss out on her strategies for sustainable growth, her exciting remote work experiences, and her anticipation for the upcoming High Point market!⚡️

Listen wherever you find podcasts!
.
.
.
.
.
#designinfluencer #interiordesignbusinesscoach #interiordesignbusinessmentor #interiordesignpodcast #interiordesignfirm #interiordesignbusinesstips #podcastrecommendations #tothetrade #kitchendesigners #bathroomdesigners #residentialdesigner #commercialdesigner #bestpodcasts #podcastersoninstagram #melissagalt #theaffluentcreative #podcastinterviews #podcastguest #podcastguests #puredesigninteriors #deannebridenstine
➡️ When it comes to crafting project agreement ➡️ When it comes to crafting project agreements with clients, I want you and your bottom line protected. 

I also want you to have peace of mind with every single client, and I want your clients to feel confident about working with you. 
This security can be provided with the right letter of agreement. 

🎙️So today, I am diving into how to craft a clear and cohesive letter of agreement that will provide the protection and clarity needed for a great working relationship with your clients.

Listen wherever you find podcasts!
.
.
.
.
.
#designcontract #letterofagreement 
#interiordesigncommunity #interiordesignpodcast #successcoaching #successbydesign #bestpodcast #podcastrecommendation #designinfluencer #kitchendesigners #bathroomdesigners #commercialdesigner #residentialdesigner #creativebusinesscoach #instapodcasts #interiordesignbusinessmentor #melissagalt #theaffluentcreative #interiordesignerlifestyle #interiordesignerlife❤️
The right letter of agreement will outline✍️al The right letter of agreement will outline✍️all stipulations, clauses, and information that you and your client need to set up a positive and professional project timeline. 

✅ Having one is so crucial for a smooth design process, yet creating the right agreement can be overwhelming. 

In today’s episode of The Affluent Creative, I will walk you through my process for what to include in your letter of agreement to protect your profits while providing the clarity and confidence that your clients need.

➡️Listen wherever you find podcasts!
.
.
.
.
.
#designcontract #interiordesignerslife #interiordesignerslifestyle #designagreement #businessofhome #businessofdesign #interiordesigncommunity #interiordesignpodcast #ASID #IDS #IFDA #iloveids #interiordesignbusinesstips #interiordesignbusinesscoaching #interiordesignbusinesscoach #interiordesignbusinessmentor #interiordesigncoach #scopeofwork #peaceofmind #interiordesignreels #businessreels #melissagalt #interiordesignscottsdale #arizonainteriordesigner #chicagointeriordesigner #newyorkinteriordesigners
When client inquiries start to dry up, the kneejer When client inquiries start to dry up, the kneejerk response for many designers is to go straight to panic mode. Economic uncertainties are bound to happen, but they shouldn’t dictate the trajectory of your creative business. 

➡️ What you think about you bring about–and if you’re thinking only about the worst, that is all you’ll see! 

Tune into today’s episode of The Affluent Creative for my strategies for maintaining positivity and stability even in an economic downturn.

🎙️Listen In → Episode 52. 
Listen wherever you find podcasts!
.
.
.
.
.
#interiordesigncommunity #interiordesignpodcast #successcoaching #successbydesign #bestpodcast #podcastrecommendation #designinfluencer #kitchendesigners #bathroomdesigners #commercialdesigner #residentialdesigner #creativebusinesscoach #instapodcasts #interiordesignbusinessmentor #melissagalt #theaffluentcreative #interiordesignerlifestyle #interiordesignerlife❤️
In an ever-changing world, understanding how to th In an ever-changing world, understanding how to thrive as a creative in any economy is essential. 

➡️ This week on The Affluent Creative, I am diving into the importance of networking, knowing your numbers, and staying positive when you are faced with an inquiry dry spell. 

Tune in to learn how to navigate economic uncertainty and emerge victorious.

Listen In → Episode 53. 
Listen wherever you find podcasts!
.
.
.
.
.
#referrals #businessreferrals #interiordesignpodcast #referralsarethebestcompliment #designinfluencer #interiordesignbusinesscoach #interiordesignbusinessmentor #interiordesignpodcast #interiordesignfirm #interiordesignbusinesstips #podcastrecommendations #tothetrade #kitchendesigners #bathroomdesigners #residentialdesigner #commercialdesigner #bestpodcasts #podcastersoninstagram #melissagalt #theaffluentcreative
🗣️Word of Mouth marketing is limited and unpr 🗣️Word of Mouth marketing is limited and unpredictable particularly when economic uncertainty is happening. 

Igniting reliable marketing engines that run inside your business 24/7/365 is the key to keeping your profit pipeline filled. 

Find out how you can claim your very own marketing scorecard and take charge of your pipeline here.
.
.
.
.
.
#interiordesignpodcast #interiordesignbusinesscoach #creativebusinesspodcast #businessofcreativity #businessofdesign #podcastlife #podcaster #instapodcast #instapodcasts #theaffluentcreative #successcoaching #interiordesigncommunity #designinfluencer #melissagalt #interiordesignmarketing #interiordesignbusinesstips #interiordesignfirm #marketingfordesigners #marketingdesign #marketingdesigner
Follow on Instagram
  • Home
  • Work with Me
  • About
  • PODCAST
  • Terms
  • Blog
  • Contact

Copyright © 2023 · Melissa Galt · Site Design by FGD