Pull Back the Curtain: Does Your Market Know You are Human?

How to Be Human In Marketing, Marketing the Human Side, Humancentric Marketing, Putting the Human Back in Marketing
  1. Glen says:

    Some of the best responses I ever receive is when I use Joe Stumpf’s idea of writing a “letter from the heart.” They say things like, “I’ve never gotten a letter like this from a real estate agent. I feel like know you better now.” Thanks Melissa for your insight. I look forward every day to what you have to say. May God bless you and your work.

    • Melissa Galt says:

      Glen,
      Delighted to hear that. Yes, it does make a big difference, the trick is to do it on a consistent basis so you form real relationships beyond just professional limits and it leads to being their top source for referral and being a resource to them for other service providers!

      Hugs, Melissa

  2. Melissa this is a great article and a strong point I’ve felt for years. Social media is a different ball game and people are on it to get to know all sides of you and not just business.

    But I’ve run up against coaches who feel I shouldn’t post personal stuff, no one wants to know about drama with kids or my animal rescue. That in fact it could scare off potential clients.

    My thoughts are, if the fact I have kids and a passion for animals scares off a potential client, then it probably wasn’t a good fit to begin with.

    I want to connect with people who “get” that I have a life outside of business. That “life happens” and sometimes things come up that are outside of my control.

    I don’t like to just know clients on a professional level. I want to know what’s going on in their lives too.

    For me it’s not just business…it’s personal.

    • Melissa Galt says:

      Tracey,
      Right you are, they should get to know you as a whole person not a half of one! And I agree, if they don’t like all of you, they probably aren’t worth doing business with.

      Great to hear from you.

      Hugs, Melissa

  3. Linda Ursin says:

    I think my lists know I’m human, since I’m very open about what’s going on in my life. I don’t just write about things connected to my products and services, I also write and record videos about chronic pain, holiday celebrations (among other things).

  4. Kimberly | New Spark Coaching says:

    I know this to be true, but it’s so nice to be reminded. I recently had a conversation with one of my mentors who reminded me that Life Coaching must flow out of Life Living. People connect more with heart-sharing than head knowledge.

    • Melissa Galt says:

      Kimberly,
      That is beautifully put . . . life coaching must flow out of life living. I agree entirely, glad to be a good reminder.

      Hugs, Melissa

  5. chris says:

    “Stop being that 180 degree professional” Wow… Best.Phrasing.Ever!

    I’ve seen lots of people saying ‘be more human” love how you phrased it.

    I spent 30+ years being “a professional” and it is VERY hard to relax and let the “me” come thru in my writing. I’m working on it, but it is tough…I sit in front of a keyboard and boom, instant “professional”…lmao.

    Thank you for a great article and the permission to be real!

    ((((healing hugs)))) on the loss of a dear friend.

    • Melissa Galt says:

      Thanks Chris,

      Yes, I agree, it can be very hard. I know your feeling all too well. Sometimes I miss those days of professional over here and personal over there and never the twain shall mix . . .

      Hugs, Melissa

  6. Lynn Spiro says:

    Melissa,
    I loved reading this post today! It had gotten buried in my inbox, but I’m actually glad I opened it now instead of before.

    I am a new business owner and just started planning for 2013 (was in a learning mode most of 2012). I took a vacation at the beginning of Jan and expected to do a lot of planning during my down time (thinking my mind would be quieter then), but ran into tons of family issues while on vacation. I never got to that planning time and fell behind on my blogging.

    When I read your post, the premise hit me right between the eyes and I had a huge light bulb moment! I had been concentrating so hard on being “professional” and jumping back into the thick of business work, that I was pushing away what I really needed to concentrate on. Transitioning through the messiness leftover from the failed vacation and reorganizing the business priorities to create a more realistic & “human” plan.

    Thank you for your timely post and introducing the idea of sharing my “humaness” with my community. It is a lesson I look forward to putting into practice AND sharing with my clients/colleagues.

    Lynn Spiro
    _____
    Lynn Spiro & Company
    Professional Organizing for Your Home & Business
    lspiro@lynnspiro.com

    • Melissa Galt says:

      Lynn,

      Timing is always perfect and I know that feeling of I’ll do my planning in my downtime, but something always comes up. Planning requires it’s own time, and being human is an essential piece of that.

      So great to get your comment!

      Hugs, Melissa

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