Are you one of those business owners that likes to brag about how busy you are?
Do you get a kind of insane sense of satisfaction by being on a hamster wheel of business activities none of which you’ve proven to be effective?
Well, if you enjoy that, then DO NOT read any farther. On the other hand, if you’d like to step out of overwhelm, come back from the edge of stretched too thin and move into a place of powerful, effective, and income producing, KEEP READING.
Everything you do in business needs to be focused on just one goal.
GET MORE IDEAL CLIENTS.
Notice I didn’t say just clients, I said “ideal.” So, yes, you do have to do the work to determine who your ideal clients are and focus your marketing efforts specifically on them instead of on everyone.
Now that we’ve established your goal, there are only three steps you need to take to grow your business that will all lead to you having more income, more impact, and more fun in your business.
Step 1: Connect to Your Ideal Clients
Yes, there are a million and one ways to do that, but you only need to find and implement the ways that work for you. Is it online or offline? By email, by phone, by text, by blog post, by snail mail?
Every day in your business, you want to connect with 1-10+ potential ideal clients. If you aren’t doing this every day, you aren’t moving the needle forward on your business growth. Instead, you are spinning your wheels, caught in the trap of busy and not productive. (Random social media activities are not connecting you specifically, so please give those up.)
Step 2: Care About Your Ideal Clients
Treat your prospects as if they were already your clients. How are you building a relationship with them? How are you providing value to them before they even pay you for your gifts?
This is about relationship building and moving them to a place where they truly KNOW, LIKE, and TRUST you (KLT factor) and they understand clearly the value you bring and if your style, experience, and expertise are the right fit for them. You can do this by email, by phone, by text, by webinar, by teleseminar, by speaking at an event, by hosting 1:1 or group discovery sessions.
Every day in your business, you want to show that you care with selected potential ideal clients. If you aren’t doing this every day, you aren’t moving the needle forward on your business growth. Instead, you are spinning your wheels, caught in the trap of busy and not productive.
Step 3: Cash In with Your Ideal Clients
When you have genuinely connected and truly care and have formed a strong relationship of KNOW, LIKE, and TRUST, you need to invite your potential ideal clients to realize their potential by working with you. Whether you are a coach, a consultant, an interior designer, a real estate agent, or any other professional service provider, you have to make the ask.
When you fail to ask, you fail to move the needle forward on your business development, and worse, you leave your ideal client ripe for your competition to invite to a profitable relationship.
You may not make an ask every day but if you aren’t asking every week and are waiting for them to ask to work with you, you are missing the boat. (Exception to this is if you are used to working with high ticket clients of over $50K/commitment, and you only want 5-10 clients a year, your KLT factor may take longer to build and your asks will happen less frequently.)
Please stop your MARKETING MADNESS, it is making you crazy, cranky, and costing you clients and cash. Get strategic.
Reread the three steps here and ask yourself if you are taking these steps daily, weekly, and monthly. If not, WHY NOT?
Success doesn’t have to be complicated, it doesn’t have to take a ton of time, but it will when you aren’t focused and stuck spinning your wheels. I regularly REDUCE the work my clients are doing in favor of RIGHT ACTIVITIES that we track with daily metrics and measurements to get RIGHT RESULTS and RICH REWARDS!
If you want to increase your bottom line with better clients with less effort a lot faster, go on and book a Boutique Brand Business Builder Session here, www.meetme.so/melissagalt, and be sure to complete the short questionnaire that comes just after your confirmation so I get a preview of your business. In our 1:1 session you’ll get customized strategies to get better clients in less time while making more. Do this!