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Tough-love Business Coach. Marketing Magician. Inner Imposter Buster. Cocktail Connoisseur. And Queen Of Unpopular Opinions.
I see and hear of this happening all too often. Whether you are a new business owner or have been in your business for a few years, you may be stalled out because you have set up roadblocks to making money. In fact, you are struggling with the misconception that you have to have “certain” things in order to make money. Trust me, you don’t!Are you running your business on donations?
In fact, this is going to shock you, are you ready? You don’t need more than the experience you have, the education you have already gotten, and to take targeted strategic action. (Heck, even random action is better than sitting around waiting for the list of things here to happen, really.)
So let me tell you right now, what you don’t need to have to make money. You won’t like this because I’m officially stripping your excuses, removing your roadblocks, and telling you clearly that you have what it takes without these 5 elements to go and make money.
#1 A Logo
Sure it’s nice, but realistically a logo is entirely irrelevant when it comes to making money. Unless you are Nike, AT&T, or Coca-Cola, no one is buying your brand based on the logo alone. They are buying the value you bring, the difference you make, and the transformation your product and/or service provides. Get over yourself.
#2 A Website
Yes, I am a big advocate of having a website so you can be found online. But, the reality today is that you can be found many other ways without a website. So if you are waiting to make money because you don’t have a website, wait no more. Get out there live time with people, connect, relate, educate, interact, and close! (Yes, it can be that simple.)
#3 A Blog
Well that is generally at the core of your website (please don’t do a stand alone.) The reality is that your blog posts are just one of dozens of ways you can educate your prospect about your expertise, your experience, your viewpoint, and your service or product. Guess what, the most effective way is LIVE in person, at a networking event, a speaking gig, a meetup, or over skype. Stop hiding it precludes money making.
#4 A Great Headshot
Hey, if the guys on match.com (yes, I have online dated a lot) can get away with a scary photo taken with flash in the bathroom mirror and get dates (not with me mind you), then surely you can either take your own photo or get a friend to take one so you aren’t anonymous online. I get it, you don’t have the bucks to spend on a photo shoot, so what, you don’t need to. This isn’t a beauty contest, it is a reality check. Be yourself, be authentic and for goodness sake be recognizable and SMILE!
#5 A Virtual Assistant
Hmm, let’s see, you haven’t made any money so how do you think having someone on staff (even virtually) is going to help you make money? I’ve got a news flash for you, I’ve never hired anyone to do anything I didn’t already either know how to do myself or gotten by without it for awhile first. Assistants don’t make you money, you are the money maker in your business, you are the rainmaker (another way of saying sales producer and revenue generator.) And besides today, there tons of outrageously cheap providers you can get on a project basis. Go to fiverr.com or elance.com.
Now, believe me, I could go on, but right now I want you to COMMENT and TELL ME THE EXCUSES YOU’VE BEEN MAKING.
I promise you aren’t alone and it will really help put a stop to them when you own them OUT LOUD. COMMENT BELOW!